How do you prioritize strategic business units and investments? This is an important question for marketers who want to effectively allocate resources and maximize profits. In this article, you’ll learn about four common marketing strategy frameworks that can help you analyze and rank business areas and investment opportunities. You will also learn how to apply […]
Risk management and contingency planning are essential for any small business, especially during times of uncertainty. However, effectively communicating these plans to stakeholders such as employees, customers, suppliers, and investors can be difficult. How can you communicate potential risks and the actions to take to mitigate them without causing panic, confusion or loss of confidence? […]
Forecasting uses historical data, trends, and assumptions to predict future outcomes and scenarios. It helps small and medium-sized businesses plan ahead, optimize resources, and take advantage of new opportunities in the social media industry. In this article, you will learn how to increase your sales and expand your online presence using popular forecasting tools and […]
Rejections and objections are an inevitable part of the business development process. When contacting potential customers, providing services, or negotiating deals, you may encounter some form of resistance or feedback. How you handle these situations can have a huge impact on your chances of success. In this article, you will learn practical tips and strategies […]
Business development is the process of identifying, pursuing, and creating new opportunities for business growth and value creation. This includes understanding your market, customers, competitors, and partners and developing strategies and tactics to achieve your goals. But how do you create a business development strategy based on market research and analysis? Here are the main […]
Brand personality consists of the human traits and emotions you want your customers to associate with your brand. You can stand out from your competitors, build loyalty and trust, and influence purchasing decisions. But how can you tell if your brand personality actually resonates with your customers? How can you measure the impact of your […]
Economic indicators are statistics that measure economic performance, trends, and conditions. It helps you assess current and future market conditions, identify opportunities and challenges, and make informed decisions. However, economic indicators can also reveal potential risks that can affect your business, investments, and personal finances. In this article, you will learn how to use economic […]
Developing a business strategy requires creating and evaluating various concepts that will help you achieve your goals and vision. However, not all concepts are equally valuable or viable, so they must be prioritized based on their impact, direction, and feasibility. How can you do this effectively? Here are some methods and tools to help you […]
Business process management (BPM) is a field that aims to improve the efficiency, effectiveness, and agility of organizational processes. However, implementing BPM changes can be difficult because they often require changing the way people work, think, and collaborate. For BPM changes to be smooth and successful, they must be communicated clearly, consistently, and convincingly to […]
As a small business owner, you know how important it is to stand out from your competitors and build a loyal customer base. But did you know that the hiring process can also be a powerful way to differentiate your brand and create a unique culture? In this article, we’ll show you how to use […]