If you’re in B2B marketing, you’ve probably already discussed the value of a B2B social media strategy for your business. Here are some common objections you’ve probably thought of: It’s expensive to maintain and has no impact on the bottom line. You’re skeptical that customers will even find you there or research you. Your marketing […]
The COVID-19 global pandemic has brought equality across the world. Businesses of all sizes and sectors have been severely affected. Governments around the world are putting together trillions of dollars of relief packages to keep businesses afloat. In these challenging times, there is a palpable feeling that businesses are relying on cooperation, not competition, to […]
AI is revolutionizing B2B marketing by enabling personalized experiences, data-driven decisions, and more efficient targeting strategies. The use of artificial intelligence (AI) in marketing is becoming increasingly common. According to a January 2023 report by Statista, the AI market in marketing is expected to exceed $107.5 billion by 2028, up from $15.84 billion in 2021. […]
As we found in our B2B Digital Ad Spending Forecast 2023 report, B2B marketers are increasingly targeting younger, digitally savvy users on social media platforms. According to our forecasts, LinkedIn and Meta will together account for 42.2% of US B2B digital ad spending in 2024, while TikTok has emerged as a competitor for organic and […]
“Loyalty strategies are very effective at actively disrupting the B2B sales cycle through direct interactions between customers and indirect partners,” said Kristin Cardona, senior director of strategy at Ansira. These touchpoints help drive loyalty beyond the mechanics of the program and embed engagement and relationship building throughout the entire buying process, whether the sale is […]
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
As the economy slows, B2B marketers are facing longer sales cycles, smaller deal sizes, and customer churn. As if that wasn’t enough, many companies are cutting back on marketing spend. With this in mind, CMOs can see significant short-term improvements that will help them weather the predicted downturn by focusing on the following areas of […]
One of the great benefits of Dusted’s new Elevate brand and digital benchmarking tool is that it provides us and our clients with fascinating insights into the performance of leading B2B companies in specialized fields related to brand and digital presence. This gives us a clear picture of who is investing in the sector and […]
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that implement demand centers and successfully integrate their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
Identify the problem The first step is to identify the problem or pain point you want to solve with BPA. What is the current status of the process? How does it impact your business performance, customer experience, and employee satisfaction? And how much time, money, and resources are being wasted or lost because of the […]