What are the advantages of promoting your B2B podcast using email marketing?
If you have a B2B podcast, you may be wondering how you can reach more listeners and generate more leads. One of the most effective ways to do this is through email marketing. Email marketing is not only a powerful…
What is the perfect B2B buyer persona?
A buyer persona is a fictional representation of your ideal customer based on research and data from your existing customers. This will help her understand her customers’ needs, goals, challenges, and preferences and will be able to adjust her B2B…