Niche marketing is a strategy that focuses on specific customer segments with unique needs, preferences, or characteristics. It helps you differentiate yourself from your competitors, increase customer loyalty, and optimize your marketing efforts. In this article, we will explore some of the best B2B niche marketing strategies for SaaS startups and how they can help…
A buyer persona is a fictional representation of your ideal customer based on research and data from your existing customers. This will help her understand her customers’ needs, goals, challenges, and preferences and will be able to adjust her B2B marketing strategy accordingly. But how do you define her ideal B2B buyer persona? Here are…
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