Which B2B specialty marketing techniques work best for SaaS startups?
Niche marketing is a strategy that focuses on specific customer segments with unique needs, preferences, or characteristics. It helps you differentiate yourself from your competitors, increase customer loyalty, and optimize your marketing efforts. In this article, we will explore some…
What is the perfect B2B buyer persona?
A buyer persona is a fictional representation of your ideal customer based on research and data from your existing customers. This will help her understand her customers’ needs, goals, challenges, and preferences and will be able to adjust her B2B…