How do you prioritize strategic business units and investments? This is an important question for marketers who want to effectively allocate resources and maximize profits. In this article, you’ll learn about four common marketing strategy frameworks that can help you analyze and rank business areas and investment opportunities. You will also learn how to apply […]
Risk management and contingency planning are essential for any small business, especially during times of uncertainty. However, effectively communicating these plans to stakeholders such as employees, customers, suppliers, and investors can be difficult. How can you communicate potential risks and the actions to take to mitigate them without causing panic, confusion or loss of confidence? […]
Forecasting uses historical data, trends, and assumptions to predict future outcomes and scenarios. It helps small and medium-sized businesses plan ahead, optimize resources, and take advantage of new opportunities in the social media industry. In this article, you will learn how to increase your sales and expand your online presence using popular forecasting tools and […]
Rejections and objections are an inevitable part of the business development process. When contacting potential customers, providing services, or negotiating deals, you may encounter some form of resistance or feedback. How you handle these situations can have a huge impact on your chances of success. In this article, you will learn practical tips and strategies […]
Business development is the process of identifying, pursuing, and creating new opportunities for business growth and value creation. This includes understanding your market, customers, competitors, and partners and developing strategies and tactics to achieve your goals. But how do you create a business development strategy based on market research and analysis? Here are the main […]
Economic indicators are statistics that measure economic performance, trends, and conditions. It helps you assess current and future market conditions, identify opportunities and challenges, and make informed decisions. However, economic indicators can also reveal potential risks that can affect your business, investments, and personal finances. In this article, you will learn how to use economic […]
Developing a business strategy requires creating and evaluating various concepts that will help you achieve your goals and vision. However, not all concepts are equally valuable or viable, so they must be prioritized based on their impact, direction, and feasibility. How can you do this effectively? Here are some methods and tools to help you […]
define goals Before working with a coach, develop a clear vision of what you want to achieve. What are your specific, measurable, achievable, relevant and time-bound (SMART) goals for your business and yourself? How will you track your progress and results? Have you met your goals? Or how do you know if you need to […]
Outsourcing is a smart way for small businesses to save time, money, and energy. But how do you decide which tasks to outsource and which to keep in-house? Here are some tips to help you make the best decisions for your business goals. Evaluate your core competencies The first step is to identify core competencies, […]
Innovations in payment systems are changing the way people and businesses exchange value, creating new opportunities and challenges for banks. As customer expectations, regulatory requirements and competitive pressures evolve, banks must adapt their payments strategies and capabilities to remain relevant and profitable. This article looks at some of the biggest challenges for banks in innovating […]