Tag: B2C marketing
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What is the perfect B2B buyer persona?

A buyer persona is a fictional representation of your ideal customer based on research and data from your existing customers. This will help her understand her customers’ needs, goals, challenges, and preferences and will be able to adjust her B2B marketing strategy accordingly. But how do you define her ideal B2B buyer persona? Here are […]
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How can your B2C internet reputation score be evaluated and raised?

Online Reputation Score is a measure of how customers perceive and trust your brand based on their online interactions. It can impact sales, referrals, customer retention, and loyalty. But how do you know your score and are there ways to improve it? Here are some tips to help you measure and improve your B2C online […]