In-store Christmas shopping can bring more excitement than just the festive spirit. Create a small stress-free zone in your store with coloring books, crayons, stress balls, and fidget spinners. Set up a table with snacks and invite your guests to sit down and relax for a few minutes, or grab some stress-reducing items to take home. This will encourage people to stay longer in your store and earn you even more money by putting your store on the must-see list.
Brick-and-mortar stores should make the most of the increased customer traffic thanks to holiday sales, but don’t forget to promote on social media channels and email as well. Create a small business marketing strategy to keep customers engaged during the holiday season (and beyond).
Ideas might include a countdown to savings, with new offers published daily on your Facebook or Instagram page. Make sure communication is coordinated both online and offline to avoid confusion. So if your email campaign offers 25% off an item, make sure it’s only for online shoppers or if it applies in-store as well.
Small Business Saturday is the biggest shopping day of the year for small businesses, but don’t miss out on other opportunities to get your products in front of a wider audience. Find out about fairs, festivals, and pop-up shops in your city and set up a booth or sponsor an event to attract more people to your business. Customize special business banners for your event and set up tables for people to stop by. Holiday-themed treats, gift bags, and eye-catching decorations are good ideas to attract shoppers.
Even if people can’t attend your event, your brand will still be front and center when thinking about their holiday shopping lists. The goal is to bring more people into the store and buy the product, but this cannot be achieved with just one communication from him. Inviting people to fun events is one way to get your business noticed during busy periods.
This business strategy still works because everyone loves a sale. This is especially effective if you are in direct competition with other small businesses in your area. What differentiates you from selling similar products? Perhaps at a lower cost? Clearance sales are also a strategic way to secure new stock after the holidays.