Create a small business marketing strategy to keep customers engaged during the holiday season (and beyond). Ideas might include a countdown to savings, with new offers published daily on your Facebook or Instagram page. Make sure communication is coordinated both online and offline to avoid confusion. So if your email campaign offers 25% off an item, make sure it’s only for online shoppers or if it applies in-store as well.
Small Business Saturday is the biggest shopping day of the year for small businesses, but don’t miss out on other opportunities to get your products in front of a wider audience. Find out about fairs, festivals, and pop-up shops in your city and set up a booth or sponsor an event to attract more people to your business.
By the end of September 2016, 14% of Americans had already started their holiday shopping, and 1 million people had already completed their shopping list. Holiday retail sales in 2016 also increased 4% year over year, reaching $658.3 billion in November and December, the peak of the holiday season.
Even if people can’t attend your event, your brand will still be front and center when thinking about their holiday shopping lists. The goal is to bring more people into the store and buy the product, but this cannot be achieved with just one communication from him. Inviting people to fun events is one way to get your business noticed during busy periods.
This business strategy still works because everyone loves a sale. This is especially effective if you are in direct competition with other small businesses in your area. What differentiates you from selling similar products? Perhaps at a lower cost? Clearance sales are also a strategic way to secure new stock after the holidays.
When it comes to business strategy for small businesses, it’s the unique aspects of your business that make the biggest difference. What do your competitors not offer? What makes you stand out this holiday season? Discuss these strategies with your team and see how you can grow your business by applying and making them work. Decide. Stock up on custom-made items now to get you through the holiday season and the days of Christmas shopping that follow.