With an estimated 2.7 billion monthly active users, Facebook is the largest social media platform and the third most visited website on the Internet. But Facebook isn’t just for watching cat videos and memes or keeping in touch with old friends; it’s also considered a very powerful B2B advertising platform. In fact, 74% of users […]
It is a common assumption among digital marketers that Facebook is good for B2C marketing and cannot be used effectively for B2B marketing. This belief stems from the idea that people do not want to share work-related posts on Facebook and do not want to be harassed. Although there are platforms such as Twitter and […]
With a variety of detailed targeting options, paid social media advertising is a powerful tool for successful B2B marketing. A successful B2B marketing strategy relies on two things: building awareness and generating qualified leads that can easily convert into paying customers. And that’s exactly what paid social media is for. Sponsored posts and ads on […]
Digital transformation has reshaped the business-to-business (B2B) landscape. According to Gartner, Inc., by 2025, 80% of B2B sales interactions between suppliers and buyers will be conducted through digital channels, a trend that has increased significantly during the pandemic. This new paradigm shift is forcing technology leaders and marketers to overhaul their digital strategies and optimize […]
We all have that one friend who was wild when they were younger. That guy who would come to a party, do something crazy, and then disappear without a trace, with no memory of the craziness he caused. Amazingly, this friend has grown up, matured, realized his potential, and started to understand his purpose. Still […]
51% of B2B marketers planned to spend more on marketing last year. Increasing marketing spend is one tactic to grow your business, but better targeting can be just as effective, if not more so. To do this, you need to accurately identify each type of B2B buyer in your company and understand that while each […]
In turbulent times, many things change, especially how we approach decision-making processes. Companies that have based their internal processes on how key decisions have been made for decades were forced to make fundamental changes during a global health crisis as standards seemed to shift almost monthly. And when those decisions also affect purchasing, things get […]
Even the best B2B marketing can quickly become forgettable and boring. Don’t let your company’s B2B efforts falter and revitalize them with four proven strategies. Traditional B2B marketing content is data-rich and insightful, but it often lacks character. When was the last time you heard someone describe a white paper as “inspiring” or a case […]
The industrial buying process has evolved. Customers (architects, engineers, designers, contractors) design their products using 3D CAD (computer-aided design). They search online for parts and components to incorporate into their designs. By the time you get there, your part either doesn’t meet their design specifications or they’ve already completed their evaluation and chosen one of […]
Use Marketing and Customer Loyalty to Your Advantage Editor’s Note: Sara Melefsky is the Director of Digital Marketing at WayPoint Marketing Communications. This is an edited version of an article originally published under the title “Marketing Strategies to Improve B2B Customer Retention Success.” It’s safe to say that you want your business to be more […]