What is B2B sales? The definition of business-to-business (B2B) sales is a sales model in which businesses sell products or services to other businesses. This is in contrast to business-to-consumer (B2C) sales, in which businesses sell products or services to consumers. B2B sales are complex and large-scale, and require multiple people to play different roles […]
Four51 reports that e-commerce grew 10.2% from 2010 to 2011, and that by 2020, business-to-business (B2B) e-commerce sales are projected to account for the majority of sales. A recent survey by Handshake found that over 79% of companies with B2B sales already have customers looking to place orders online. Ultimately, B2B companies are experiencing a […]
There are countless ways to promote your B2B brand. We should know! But if you’re looking for ideas, here are 5 great B2B marketing tips to help your B2B stand out. Already want more? Here are 7 more great B2B marketing ideas. Use print media and your target industry A recent survey published by Marketing […]
Public relations (PR) and content marketing are core disciplines for business-to-business (B2B) marketers. When developing a B2B marketing strategy, it’s essential to consider the buyer’s journey and how potential customers search for information about the products and services you offer. To effectively influence your prospects, you need to engage with them consistently and frequently across […]
While often viewed as an administrative burden, proactive risk management has proven to be a strategic investment that delivers a significant return on investment (ROI). In this article, we examine the tangible benefits of B2B risk management and show how B2B risk management can save money, improve efficiency, and protect a company’s reputation. Quantifying the […]
Outsourcing your B2B sales is a great way to save time and money. However, before you embark on outsourcing, there are a few things to consider. What is B2B lead generation? B2B lead generation is about generating interest in your products or services among your target audience that can eventually lead to a deal. It’s […]
Why do you need to do a B2B competitor analysis?If you’ve ever wondered how you and your competitors engage with customers and prospects at various stages of the complex manufacturing buying cycle, a competitive market analysis can tell you. It also creates a competitive spirit within your organization to align your marketing and sales efforts, […]
In the dynamic and fast-paced world of B2B marketing, the success of your business depends on your ability to create compelling stories that captivate your audience. Storytelling has become a priority for B2B marketers because it builds meaningful connections, increases brand awareness, and ultimately leads conversion. Video content has proven to be a powerful medium […]
In the fast-paced world of B2B marketing, staying one step ahead is crucial to success. B2B advertising on social media has evolved significantly as businesses increasingly recognize the value of social media to reach and engage their target audience. From LinkedIn to X to Facebook, businesses use these platforms to run targeted campaigns, generate leads, […]
Companies that get brand experience right are more likely to generate loyalty, which leads to repeat purchases and reduces time to purchase. How to Future-Proof Brand Experiences in the B2B Customer Journey Companies that get brand experience right are more likely to generate loyalty, which leads to repeat purchases and reduces time to purchase. Simon […]