Social proof and testimonials are powerful ways to strengthen your B2B value proposition and convince potential customers to trust you and buy from you. But how do you use them effectively in your marketing messages and materials? In this article, we share some tips and best practices to help you integrate social proof and testimonials […]
B2B events are a great way to showcase your products, services and expertise to potential customers, partners and influencers. But how do you ensure your event attracts the right audience, generates buzz and delivers value? Here are some of the best ways to promote your B2B event online and offline before, during and after the […]
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that implement demand centers and successfully integrate their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
Identify the problem The first step is to identify the problem or pain point you want to solve with BPA. What is the current status of the process? How does it impact your business performance, customer experience, and employee satisfaction? And how much time, money, and resources are being wasted or lost because of the […]
Business process automation (BPA) is the use of technology to streamline and optimize repetitive, manual, or complex tasks. BPA can improve efficiency, accuracy, compliance, and customer satisfaction, among other things. But how do you measure the success of your BPA initiatives? What key performance indicators (KPIs) can help you evaluate and improve your BPA projects? […]
Social media is more than just a platform for B2C brands to connect with customers and prospects. It can also be a powerful tool for B2B marketers to showcase their expertise, build trust, and capture leads. But creating and sharing effective B2B social media content requires a different approach than B2C content. In this article, […]
B2B events are a great way to connect with prospects, customers, and partners, but they can also be boring, predictable, and forgettable. How can you make your B2B event stand out and give your attendees an unforgettable experience? One way is to use gamification and interactive content to engage, inform, and entertain your audience. Here […]
TikTok is one of the most popular and fastest-growing social media platforms in the world, with over 2 billion downloads and over 800 million active users. It’s a video-sharing app that lets users create and watch short, engaging, and creative clips on a variety of topics, including music, comedy, education, and fashion. But is it […]
Remote Work and Flexibility One of the most important trends in small business HR is the rise of remote work. More employees are seeking the opportunity to work from home or anywhere, as long as they can deliver results and communicate effectively. This can benefit small businesses by reducing overhead costs, expanding the talent pool, […]
If you have a B2B product or service you want to launch in a new niche, you may be wondering how to test your hypotheses and find the best solution. Testing and experimenting with new niche ideas can help you avoid wasting time and money on ineffective strategies and discover new opportunities and insights. This […]