In the fast-paced world of business-to-business (B2B) communications, B2B PR’s role in technology has never been more important. Traditionally viewed as a tool for managing media relations and shaping public perception, B2B PR has evolved dramatically in response to the digital transformation. The rise of social media, the growing importance of content marketing, and the […]
As most PR agencies know, social media is no longer just for B2C companies. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with demanding and savvy customers. They are under pressure to differentiate their brand communications to reach key audiences in more thoughtful and effective ways. B2B brands in […]
Sensational headlines and viral tweets get consumer PR on everyone’s radar. But a well-thought-out PR program can have a big impact on B2B companies, too. And it’s often very cost-effective compared to consumer PR. Think of business categories with high margins and long sales cycles, such as business software, insurance, or other professional services from […]
1. Build your brand The most effective way to market your business and achieve long-term growth is to build a brand. This knowledge comes directly from LinkedIn’s B2B Institute. Over time, building a strong brand has proven to be more successful than short-term marketing. According to a LinkedIn study, only 4% of B2B marketers measure […]
B2B companies just getting started in strategic public relations may not fully realize the value that speaking at conferences and industry awards can bring. Here at Crenshaw, we work with a client base of high-growth technology companies and have found that gaining speaking opportunities and industry visibility strengthens the credibility and recognition of your brand. […]
Smiling black businessman telling a story as part of his B2B brand storytelling strategy. Recently, one of our Afav clients asked us to review their pitch because they wanted to try a brand new B2B brand storytelling. They are a large digital agency that creates and maintains the websites you know and use often. But […]
Experts say a renewed focus on customer relationships and B2B video content is one of the most commonly cited aspects of marketing that lead to success. B2B marketing is booming. The challenge of the current environment is that it sparks debate about what works and what doesn’t in B2B marketing. While such debates can provoke […]
Remember when PR pros only cared about Facebook, Twitter, and LinkedIn? For many, these are still the social media holy trinity. But by the end of this year, an estimated 3 billion people will be using social media beyond just these three sites. Plus, new platforms are emerging regularly. New platforms are available for B2B […]
You’ve heard it – marketing is important. It’s important for all businesses, big and small. But while big companies have names that speak for themselves, small businesses and entrepreneurs don’t have the trust and credibility that comes with larger companies. They also don’t have the resources that larger, established companies can dedicate to marketing investments. […]
Given the rising cost of living and inflation, you may be searching for methods to increase your small business’s profitability while reducing expenses. 1. How to track and optimize your cash flow Tracking your cash flow helps you know when is the right time to spend or reinvest, or when to wait to keep your […]