Use Marketing and Customer Loyalty to Your Advantage Editor’s Note: Sara Melefsky…
Techniques and advice to increase B2B client retention
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Marketing
322 posts
B2B Email Marketing Expertise: Craft Results-Driven Campaigns
B2B email marketing remains a powerful tool for businesses looking to engage…
Three things B2B marketers should know about generative AI by 2024
“Large-scale language models have become more powerful and sophisticated in the last…
Best B2B Marketing Techniques for SaaS Companies
Effective B2B marketing for SaaS companies can be very different from traditional…
Three Approaches to Address the Shifts in the B2B Purchase Process
In turbulent times, many things change, especially how we approach decision-making processes.…
Four Techniques for B2B Marketers to Boost ROI in the Downturn in the Economy
As the economy slows, B2B marketers are faced with the challenge of…
B2B Influencer Marketing: How to Develop Your Company
Navigating the complex waters of today’s business world requires more than just…
How to Design an Effective B2B Marketing Initiative
B2B marketing is a vital part of any company’s marketing strategy. It…
The Importance of B2B Marketers’ Utilizing Customer Marketing
Customer acquisition and retention marketing are two sides of the same coin,…
Why B2B marketing is at its cutting edge with performance branding
Lead generation is often thought of as the end goal of B2B…
