B2B sales is under immense, unprecedented pressure. Forrester predicts that one million B2B sales jobs will be eliminated, and there has been widespread media coverage of how AI and other technologies will replace salespeople. It can feel like the entire sales profession is standing on quicksand. So what’s going on in B2B sales? Here are […]
Brand reputation is not just an afterthought, it’s a critical component to business success. Did you know that 97% of B2B marketers believe that brand marketing plays a key role in creating awareness and trust? In fact, companies with strong brand reputations can achieve a 640% return on their marketing investments within four years, highlighting […]
The account management model used by most technology companies puts sales and marketing at odds when it comes to the voice of the customer. A long-standing challenge in B2B marketing is access to talk directly to customers. The culprit is the account management model used by most technology companies. In such a structure, an account […]
Business-to-Business (B2B) refers to trade and transactions between two companies, large or small, focused on selling a product or service. While both B2B and business-to-consumer (B2C) can benefit from PR efforts, the B2B space has powerful nuances for increasing leads, credibility, and company visibility. Initiating B2B communications requires a well-thought-out plan and strategy aligned with […]
As Twitter (now Threads) initially attracted public attention due to its rapid growth and promise as a less fragmented alternative to Twitter. It looked set to be a great platform for B2C campaigns as well as for promoting content and thought leadership more typical of B2B PR. The secret to Threads’ rapid growth was its […]
The latest and greatest PR approaches for B2B tech companies Over the years, I have observed a trend with surprising regularity: many B2B tech companies, regardless of size or reputation, do not operate from a set marketing plan. It is as if this important external communications plan is a luxury rather than a necessity. When […]
In the dynamic field of B2B technology, where innovation drives progress and competition intensifies, public relations has become a critical success factor. Beyond traditional marketing, PR serves as a strategic link between companies and target audiences to shape awareness, build trust, and ultimately drive business growth. From product launches to industry influence, PR plays a […]
The most popular social media platforms for B2B PR are probably LinkedIn and Twitter. But a narrow B2B social focus would leave out at least one incredibly powerful social channel: Instagram. Instagram has over 1 billion users, making it one of the most popular social media platforms. That’s right, over 1 billion people sharing photos […]
There are many skills that are valuable in a B2B (business-to-business) PR agency. Whether it’s a keen nose for news or good research skills, it’s important that your B2B PR team has a wide variety of skills and can learn quickly. But for many professional agencies, some traits are more important than others. Let us […]
Business-to-Business (B2B) refers to trade and transactions between two companies, large or small, focused on selling a product or service. While both B2B and business-to-consumer (B2C) can benefit from PR efforts, the B2B space has powerful nuances for increasing leads, credibility, and company visibility. Initiating B2B communications requires a well-thought-out plan and strategy aligned with […]