The latest and greatest PR approaches for B2B tech companies Over the years, I have observed a trend with surprising regularity: many B2B tech companies, regardless of size or reputation, do not operate from a set marketing plan. It is as if this important external communications plan is a luxury rather than a necessity. When […]
In the dynamic field of B2B technology, where innovation drives progress and competition intensifies, public relations has become a critical success factor. Beyond traditional marketing, PR serves as a strategic link between companies and target audiences to shape awareness, build trust, and ultimately drive business growth. From product launches to industry influence, PR plays a […]
The most popular social media platforms for B2B PR are probably LinkedIn and Twitter. But a narrow B2B social focus would leave out at least one incredibly powerful social channel: Instagram. Instagram has over 1 billion users, making it one of the most popular social media platforms. That’s right, over 1 billion people sharing photos […]
There are many skills that are valuable in a B2B (business-to-business) PR agency. Whether it’s a keen nose for news or good research skills, it’s important that your B2B PR team has a wide variety of skills and can learn quickly. But for many professional agencies, some traits are more important than others. Let us […]
In the fast-paced world of business-to-business (B2B) communications, B2B PR’s role in technology has never been more important. Traditionally viewed as a tool for managing media relations and shaping public perception, B2B PR has evolved dramatically in response to the digital transformation. The rise of social media, the growing importance of content marketing, and the […]
As most PR agencies know, social media is no longer just for B2C companies. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with demanding and savvy customers. They are under pressure to differentiate their brand communications to reach key audiences in more thoughtful and effective ways. B2B brands in […]
Sensational headlines and viral tweets get consumer PR on everyone’s radar. But a well-thought-out PR program can have a big impact on B2B companies, too. And it’s often very cost-effective compared to consumer PR. Think of business categories with high margins and long sales cycles, such as business software, insurance, or other professional services from […]
1. Build your brand The most effective way to market your business and achieve long-term growth is to build a brand. This knowledge comes directly from LinkedIn’s B2B Institute. Over time, building a strong brand has proven to be more successful than short-term marketing. According to a LinkedIn study, only 4% of B2B marketers measure […]
B2B companies just getting started in strategic public relations may not fully realize the value that speaking at conferences and industry awards can bring. Here at Crenshaw, we work with a client base of high-growth technology companies and have found that gaining speaking opportunities and industry visibility strengthens the credibility and recognition of your brand. […]
Smiling black businessman telling a story as part of his B2B brand storytelling strategy. Recently, one of our Afav clients asked us to review their pitch because they wanted to try a brand new B2B brand storytelling. They are a large digital agency that creates and maintains the websites you know and use often. But […]