B2B companies just getting started in strategic public relations may not fully realize the value that speaking at conferences and industry awards can bring. Here at Crenshaw, we work with a client base of high-growth technology companies and have found that gaining speaking opportunities and industry visibility strengthens the credibility and recognition of your brand. […]
Smiling black businessman telling a story as part of his B2B brand storytelling strategy. Recently, one of our Afav clients asked us to review their pitch because they wanted to try a brand new B2B brand storytelling. They are a large digital agency that creates and maintains the websites you know and use often. But […]
Experts say a renewed focus on customer relationships and B2B video content is one of the most commonly cited aspects of marketing that lead to success. B2B marketing is booming. The challenge of the current environment is that it sparks debate about what works and what doesn’t in B2B marketing. While such debates can provoke […]
Remember when PR pros only cared about Facebook, Twitter, and LinkedIn? For many, these are still the social media holy trinity. But by the end of this year, an estimated 3 billion people will be using social media beyond just these three sites. Plus, new platforms are emerging regularly. New platforms are available for B2B […]
You’ve heard it – marketing is important. It’s important for all businesses, big and small. But while big companies have names that speak for themselves, small businesses and entrepreneurs don’t have the trust and credibility that comes with larger companies. They also don’t have the resources that larger, established companies can dedicate to marketing investments. […]
Given the rising cost of living and inflation, you may be searching for methods to increase your small business’s profitability while reducing expenses. 1. How to track and optimize your cash flow Tracking your cash flow helps you know when is the right time to spend or reinvest, or when to wait to keep your […]
Cash flow is the lifeblood of any business. It represents the total amount of money flowing in and out of your business. Maintaining a consistent positive cash flow is crucial to the financial health and wellbeing of your business, allowing it to grow efficiently. Accurately managing your business’ cash flow can give you peace of […]
In recent years, the B2B marketplace has evolved from simple beginnings into a diverse and successful marketing platform. Marketers who implemented a B2B marketing strategy have seen double the number of business leads compared to traditional marketing strategies. The industrial manufacturing market has seen the biggest improvement, changing the face of traditional B2B marketing agencies. […]
Customer loyalty is the driver of B2B marketing success, but on whose terms? If you want to generate a steady stream of qualified leads and customers who become lifelong advocates, you need to see the world through your customers’ eyes and craft experiences that are tailored to their needs. Effective customer engagement is not just […]
Below are the results for ChatGPT 4 and DALL-E. The images in this article were created with DALL-E. I did not edit the answers below, but I did change something in the prompt to get this adjusted answer. The first step is to provide a specific prompt (a system prompt) that tells ChatGPT how to […]