If you have a B2B product or service you want to launch in a new niche, you may be wondering how to test your hypotheses and find the best solution. By testing and experimenting with new niche ideas, you can avoid wasting time and money on ineffective strategies and discover new opportunities and insights. This […]
Social media isn’t just for B2C brands. B2B companies can benefit from interacting with prospects, customers, and partners on a variety of platforms. However, B2B social media marketing requires a different approach and strategy than B2C. In this article, you’ll learn how to avoid some of the most common pitfalls and challenges of B2B social […]
Negotiation is the lifeblood of small business success, and effective communication is at its heart. When you’re sitting across from a potential partner, customer, or supplier, your ability to communicate and understand their needs can make or break the deal. Improving your communication involves more than just talking more. It’s about creating a dialogue where […]
Improving your small business’ search engine optimization (SEO) can be a difficult task, but it’s essential to increasing traffic and sales. One of the most important ways to improve your SEO is to use analytics tools to understand your website’s performance. These tools provide insight into how users interact with her website, which pages are […]
B2B events are a great way to showcase your products, services, and expertise to potential customers, partners, and influencers. But how can you make sure your event attracts the right audience, creates buzz, and provides value? Here’s how to promote your B2B event online and offline before, during, and after the event. Here are some […]
Balancing a small business team can be a Goldilocks challenge. If it’s too large, you can suffer from excessive overhead. If it’s too small, you may miss an opportunity. It’s important to find the “just right” size for efficiency and growth. Let’s take a look at how you can consider team size to keep your […]
Standing out and securing promotion at a small business requires a unique approach compared to larger companies. With fewer layers of management and a more intimate work environment, your efforts and contributions will be more visible, but so will your mistakes. To advance in a small company, you must demonstrate your values, versatility, and commitment […]
If you have a B2B podcast, you may be wondering how you can reach more listeners and generate more leads. One of the most effective ways to do this is through email marketing. Email marketing is not only a powerful tool for communicating with your existing audience, but it’s also a great way to attract […]
A buyer persona is a fictional representation of your ideal customer based on research and data from your existing customers. This will help her understand her customers’ needs, goals, challenges, and preferences and will be able to adjust her B2B marketing strategy accordingly. But how do you define her ideal B2B buyer persona? Here are […]
When a small business encounters a potential risk, it’s like embarking on a stormy sea. The key is not to panic, but to act carefully and strategically. Whether it’s financial uncertainty, market competition or operational challenges, meeting these challenges head-on will determine the resilience and longevity of your business. Remember, risk is part of business, […]