B2B events are a great way to showcase your products, services, and expertise to potential customers, partners, and influencers. But how can you make sure your event attracts the right audience, creates buzz, and provides value? Here’s how to promote your B2B event online and offline before, during, and after the event. Here are some of the best methods.
Define goals and target groups
Before you start promoting your event, you need to be clear about what you want to achieve and who you want to reach. What is the main goal of the event? How will you measure success? Who are your ideal participants? What are their pain points, interests, and preferences? With clearly defined goals and target audiences, you can You can create your value proposition, choose the most effective channels, and tailor your message to your audience.
Create a landing page and hashtag
One of the first steps to promoting your event online is to create a landing page that introduces the event’s benefits, agenda, speakers, and testimonials. Your landing page should have a catchy headline, a clear call to action, and a simple registration form. You should also create a unique hashtag for your event that can be used across all social media platforms to generate interest, engagement, and feedback. Hashtags help you build a community around your event, expand your reach, and track your performance.
Use email marketing and social media
Email marketing and social media are two of the most powerful tools for promoting your event online. You can use email marketing to segment your audience, send personalized invitations, reminders, and follow-ups, and provide valuable content and incentives. You can use social media to increase awareness, excitement, and anticipation of your event, share teasers, updates, and live streams, and promote user-generated content and recommendations. You can also use paid advertising, influencer marketing, and contests to increase visibility and conversions.
Work with relevant organizations and influencers
Another way to promote your event online and offline is to partner with relevant organizations and influencers who can help you reach a wider and more qualified audience. You can work with industry associations, media companies, sponsors, speakers, and exhibitors to co-create and promote content, webinars, podcasts, and blogs that showcase your event and its value proposition. You can also leverage the authority and credibility of influencers who can support your event, invite their followers, and share their insights and experiences.
Utilize offline channels and word of mouth
While online channels are essential to promote your event, offline channels and word of mouth should not be ignored. Use offline channels such as flyers, posters, banners, brochures, and direct mail to draw attention and interest to events in your area at trade shows and other events. You can also use word of mouth to generate referrals and referrals from existing customers, partners, and employees. You can encourage people to spread the word about your event by offering discounts, perks, or recognition.
Track and nurture leads
Event promotions do not end when the event ends. You need to follow up and nurture leads to turn them into customers, advocates, or repeat attendees. You can then send thank you notes, surveys, feedback requests, and overview videos and slides to participants. You can also provide valuable content, offers, and ways to stay in touch with you, your speakers, and your partners. You can also use analytics and CRM tools to measure results, identify the best leads, and tailor communications and offers to their needs and interests.
