When it comes to B2B products, there is a big difference between a “customer” and a “user”. Minimal understanding or connection to users can lead to lack of user-friendly features and products in the long run. Knowing the right customer is key for a company to sell its unique selling proposition to the right audience […]
Target audiences vary the most between consumers and businesses. Some businesses target individuals, while others target businesses and organizations. Marketing to businesses is very different from marketing to consumers. Effective marketing can be difficult. Given the demands on creativity, budget constraints, and channel choices, marketers have a lot to consider when deciding on a marketing […]
Top 5 Trends B2B Marketers Should Look Forward To How to Use These Trends to Position Your Company for Success A new year is upon us, meaning B2B marketers have just evaluated their plans for the new year and allocated their budgets. Every business has its own goals and challenges, and what works for one […]
In today’s dynamic business world, B2B (business-to-business) services have become a key factor for success. These services offer a range of benefits that enable companies to streamline operations, drive growth, and gain a competitive advantage. From optimizing efficiency and reducing costs to accessing expertise and expanding market reach, B2B services have transformed the way modern […]
For B2B sales, having a sales strategy in place is essential to success. However, when it comes to complex sales cycles, a generic approach just isn’t enough. B2B sales processes can be time-consuming and complex with multiple stakeholders involved in the decision-making process. This means that managing the complexities of a complex sales cycle requires […]
CMOs often struggle to link investment to revenue generation. Here are three steps to achieving higher sales potential with marketing: The marketing engine is a critical part of a B2B company’s branding and pipeline. CMOs invest heavily in improving customer experience and moving prospects down the funnel, yet their spending is often scrutinized by other […]
B2B (Business-to-Business) marketing refers to the strategies and practices that companies use to promote their services and products to other businesses. Unlike B2C (Business-to-Consumer) marketing, which targets individual customers, B2B marketing aims to build relationships with various businesses. These organizations can be customers, partners, or competitors, and marketing efforts are designed to meet exactly what […]
What is B2B sales? The definition of business-to-business (B2B) sales is a sales model in which businesses sell products or services to other businesses. This is in contrast to business-to-consumer (B2C) sales, in which businesses sell products or services to consumers. B2B sales are complex and large-scale, and require multiple people to play different roles […]
Four51 reports that e-commerce grew 10.2% from 2010 to 2011, and that by 2020, business-to-business (B2B) e-commerce sales are projected to account for the majority of sales. A recent survey by Handshake found that over 79% of companies with B2B sales already have customers looking to place orders online. Ultimately, B2B companies are experiencing a […]
There are countless ways to promote your B2B brand. We should know! But if you’re looking for ideas, here are 5 great B2B marketing tips to help your B2B stand out. Already want more? Here are 7 more great B2B marketing ideas. Use print media and your target industry A recent survey published by Marketing […]