What are the advantages of promoting your B2B podcast using email marketing?
If you run a B2B podcast, you might be wondering how you can reach more listeners and generate more leads. One of the most effective ways to do this is through email marketing. Not only is email marketing a powerful…
Which low-cost, high-impact experiments could you run to test your B2B offering in a new market niche?
If you have a B2B product or service you want to launch in a new niche market, you may be wondering how to validate your hypotheses and find the best solution. By testing and experimenting with new niche ideas, you…
What role do testimonials and social proof play in your B2B value proposition?
Social proof and testimonials are powerful ways to strengthen your B2B value proposition and convince potential customers to trust you and buy from you. But how do you use them effectively in your marketing messages and materials? In this article,…
Which forms of online and offline promotion work best for your B2B event?
B2B events are a great way to showcase your products, services and expertise to potential customers, partners and influencers. But how do you ensure your event attracts the right audience, generates buzz and delivers value? Here are some of the…
Boosting B2B Sales’ Marketing Department
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that implement demand centers and successfully integrate their marketing, sales, and service…
How do you outline the objectives and scope of a project including business process automation?
Identify the problem The first step is to identify the problem or pain point you want to solve with BPA. What is the current status of the process? How does it impact your business performance, customer experience, and employee satisfaction?…
Which key performance indicators (KPIs) are relevant to business process automation?
Business process automation (BPA) is the use of technology to streamline and optimize repetitive, manual, or complex tasks. BPA can improve efficiency, accuracy, compliance, and customer satisfaction, among other things. But how do you measure the success of your BPA…
How can one test and experiment with various B2B social media content kinds and draw conclusions from the findings?
Social media is more than just a platform for B2C brands to connect with customers and prospects. It can also be a powerful tool for B2B marketers to showcase their expertise, build trust, and capture leads. But creating and sharing…
How can you enhance your B2B event experience using gamification and interactive content?
B2B events are a great way to connect with prospects, customers, and partners, but they can also be boring, predictable, and forgettable. How can you make your B2B event stand out and give your attendees an unforgettable experience? One way…
What are the advantages and difficulties of B2C marketing using TikTok?
TikTok is one of the most popular and fastest-growing social media platforms in the world, with over 2 billion downloads and over 800 million active users. It’s a video-sharing app that lets users create and watch short, engaging, and creative…