More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that implement demand centers and successfully integrate their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
Identify the problem The first step is to identify the problem or pain point you want to solve with BPA. What is the current status of the process? How does it impact your business performance, customer experience, and employee satisfaction? And how much time, money, and resources are being wasted or lost because of the […]
Remote Work and Flexibility One of the most important trends in small business HR is the rise of remote work. More employees are seeking the opportunity to work from home or anywhere, as long as they can deliver results and communicate effectively. This can benefit small businesses by reducing overhead costs, expanding the talent pool, […]
If your small business’s marketing strategy seems to have hit a plateau, it’s a sign that you need to think logically and improve your strategy. This means taking a step back, analyzing data, and making informed decisions to improve your marketing efforts. This is the process of challenging assumptions, testing assumptions, and implementing changes based […]
Your future success as a small business owner depends on solid skills to adapt to an ever-evolving market environment. The journey to improve these skills is an ongoing process and requires dedicated effort, but it’s well worth the effort. In this rapidly changing world, it’s essential to stay ahead by improving the skills that differentiate […]
In a dynamic business world, the role of a business relationship manager (BRM) is critical to fostering strong partnerships and driving growth. This position requires a unique combination of skills and strategies to excel. As a BRM, your main goal is to bridge the gap between the company and its partners, ensuring mutual benefit and […]
Finding the most user-friendly access control system for small businesses is critical to security and efficiency. An access control system is an electronic system that controls who can enter a building or area and when. A user-friendly system is especially important for small businesses that have limited resources for comprehensive training. By considering factors such […]
Negotiation is the lifeblood of small business success, and effective communication is at its heart. When you’re sitting across from a potential partner, customer, or supplier, your ability to communicate and understand their needs can make or break the deal. Improving your communication involves more than just talking more. It’s about creating a dialogue where […]
Improving your small business’ search engine optimization (SEO) can be a difficult task, but it’s essential to increasing traffic and sales. One of the most important ways to improve your SEO is to use analytics tools to understand your website’s performance. These tools provide insight into how users interact with her website, which pages are […]
Balancing a small business team can be a Goldilocks challenge. If it’s too large, you can suffer from excessive overhead. If it’s too small, you may miss an opportunity. It’s important to find the “just right” size for efficiency and growth. Let’s take a look at how you can consider team size to keep your […]