“Loyalty strategies are very effective at actively disrupting the B2B sales cycle through direct interactions between customers and indirect partners,” said Kristin Cardona, senior director of strategy at Ansira. These touchpoints help drive loyalty beyond the mechanics of the program and embed engagement and relationship building throughout the entire buying process, whether the sale is […]
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
As the economy slows, B2B marketers are facing longer sales cycles, smaller deal sizes, and customer churn. As if that wasn’t enough, many companies are cutting back on marketing spend. With this in mind, CMOs can see significant short-term improvements that will help them weather the predicted downturn by focusing on the following areas of […]
One of the great benefits of Dusted’s new Elevate brand and digital benchmarking tool is that it provides us and our clients with fascinating insights into the performance of leading B2B companies in specialized fields related to brand and digital presence. This gives us a clear picture of who is investing in the sector and […]
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that implement demand centers and successfully integrate their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
Identify the problem The first step is to identify the problem or pain point you want to solve with BPA. What is the current status of the process? How does it impact your business performance, customer experience, and employee satisfaction? And how much time, money, and resources are being wasted or lost because of the […]
Remote Work and Flexibility One of the most important trends in small business HR is the rise of remote work. More employees are seeking the opportunity to work from home or anywhere, as long as they can deliver results and communicate effectively. This can benefit small businesses by reducing overhead costs, expanding the talent pool, […]
If your small business’s marketing strategy seems to have hit a plateau, it’s a sign that you need to think logically and improve your strategy. This means taking a step back, analyzing data, and making informed decisions to improve your marketing efforts. This is the process of challenging assumptions, testing assumptions, and implementing changes based […]
Your future success as a small business owner depends on solid skills to adapt to an ever-evolving market environment. The journey to improve these skills is an ongoing process and requires dedicated effort, but it’s well worth the effort. In this rapidly changing world, it’s essential to stay ahead by improving the skills that differentiate […]
In a dynamic business world, the role of a business relationship manager (BRM) is critical to fostering strong partnerships and driving growth. This position requires a unique combination of skills and strategies to excel. As a BRM, your main goal is to bridge the gap between the company and its partners, ensuring mutual benefit and […]