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Daily Archives: Dec 0, 0

Is TikTok a good fit for B2B marketing?

As we found in our B2B Digital Ad Spending Forecast 2023 report, B2B marketers are increasingly targeting younger, digitally savvy users on social media...

How B2B client relationships are improved by loyalty strategies | Sponsored Content

"Loyalty strategies are very effective at actively disrupting the B2B sales cycle through direct interactions between customers and indirect partners," said Kristin Cardona, senior...
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