Since digital marketing became popular, the world is changing faster. Companies that are still operating and pursuing strategies the same way as in the 20th century are suffering from a significant decline in sales and profits. Today, we live in an era of digital trends, processes, technologies and marketing. Therefore, it has become essential for […]
Since its launch in 2010, Instagram has grown from a simple photo-sharing app to a powerful marketing tool used by millions of businesses around the world. With over 2.5 billion active users1, a diverse user base, and advanced analytics, Instagram offers unique opportunities for engagement and targeted advertising. But is it the right platform for […]
Today’s digitally connected and informed B2B buyers use multiple channels on a daily basis: online marketplaces, informational and self-service websites, trade shows, webinars, referrals, social media, email, SMS, and of course salespeople. An engaging customer experience is only achieved when the interaction between buyers and sellers is value added and coordinated across all these digital […]
Business-to-business (B2B) and business-to-consumer (B2C) companies are increasingly relying on social media to achieve their marketing goals. More than 2 billion people worldwide use social media, making it an essential tool. For B2B companies that sell products or services to other businesses, such as manufacturing companies, social media marketing is about generating leads. Social media […]
“Loyalty strategies are very effective at actively disrupting the B2B sales cycle through direct interactions between customers and indirect partners,” said Kristin Cardona, senior director of strategy at Ansira. These touchpoints help drive loyalty beyond the mechanics of the program and embed engagement and relationship building throughout the entire buying process, whether the sale is […]
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
As the economy slows, B2B marketers are facing longer sales cycles, smaller deal sizes, and customer churn. As if that wasn’t enough, many companies are cutting back on marketing spend. With this in mind, CMOs can see significant short-term improvements that will help them weather the predicted downturn by focusing on the following areas of […]
1. Build your brand The most effective way to market your business and achieve long-term growth is to build a brand. This knowledge comes directly from LinkedIn’s B2B Institute. Over time, building a strong brand has proven to be more successful than short-term marketing. According to a LinkedIn study, only 4% of B2B marketers measure […]
Active listening is an invaluable skill in any workplace, leading to greater understanding, trust, and collaboration among colleagues. This involves fully focusing on the speaker, understanding the speaker’s message, giving feedback, and retaining information. Developing this skill can improve work relationships and lead to a more harmonious and productive work environment. Whether you’re a manager […]