Asking for help can be difficult, especially when it comes to business. Many people feel like asking for help shows weakness as a company, but the reality is that every small business relies on its community. Asking for and receiving help deepens your connection to your community. He shares two of the best ways for small businesses to seek and receive support.
Don’t despair if profits decline. Most small businesses, no matter how good their products or services are, do not even make a profit in their first 2-3 years. But that doesn’t mean it just has to be fiscally in the red.
There are many ways to raise money online and in-store. Online, you can start a Patreon to offer your customers subscriptions to exclusive offers, products, and services. You can offer your subscribers promotional items like custom totes and bags, promotional pens, and logoed drinkware.
It is often said these days that “physical stores” are disappearing. While it’s true that online shopping is becoming more popular, that doesn’t mean everyone doesn’t want a physical shopping experience. This means that we cannot be careless when it comes to running the store. It’s important to take proactive steps to connect your customers with your brand. Here are some important ways to help your business stay competitive, increase that critical customer traffic, and help your business not only survive, but thrive.
In today’s fast-paced and busy world, fewer and fewer people stroll down the street and window shop. People are generally more direct about when and how they leave the house, so if you want people to know you’re home, you need to have an online presence . This means you need to populate your website, social media pages, Google Maps, and other search engines with your store information to ensure your business can be found when people search for your type of store. Retail store traffic now relies heavily on search traffic received online. (Hint: See his post on SEO tips for small businesses.)
When setting up your website, the more information you have, the better. Don’t worry about spoilers about personal experiences. Please tell us what you are selling and at what price. When people search online for “dairy-free cupcakes” or “women’s halter shirts,” you want the search engine to send that information directly to you. If you don’t offer a delivery service, you’re giving people with social phobia or deadlines the opportunity to conveniently pre-order and pick up their items in-store. The more convenient the purchase, the more purchases will be made.
