It is a common assumption among digital marketers that Facebook is good for B2C marketing and cannot be used effectively for B2B marketing. This belief stems from the idea that people do not want to share work-related posts on Facebook and do not want to be harassed. Although there are platforms such as Twitter and […]
Tag: B2C marketing
Paid Social Media Techniques to Expand Your B2B Following
With a variety of detailed targeting options, paid social media advertising is a powerful tool for successful B2B marketing. A successful B2B marketing strategy relies on two things: building awareness and generating qualified leads that can easily convert into paying customers. And that’s exactly what paid social media is for. Sponsored posts and ads on […]
Key B2B Marketing Trends CTOs Should Be Aware of in 2024
Digital transformation has reshaped the business-to-business (B2B) landscape. According to Gartner, Inc., by 2025, 80% of B2B sales interactions between suppliers and buyers will be conducted through digital channels, a trend that has increased significantly during the pandemic. This new paradigm shift is forcing technology leaders and marketers to overhaul their digital strategies and optimize […]
It’s Time for B2B Marketers to Include Snapchat in Their Toolkit
We all have that one friend who was wild when they were younger. That guy who would come to a party, do something crazy, and then disappear without a trace, with no memory of the craziness he caused. Amazingly, this friend has grown up, matured, realized his potential, and started to understand his purpose. Still […]
How to Promote to an Organization’s Five Types of B2B Buyers
51% of B2B marketers planned to spend more on marketing last year. Increasing marketing spend is one tactic to grow your business, but better targeting can be just as effective, if not more so. To do this, you need to accurately identify each type of B2B buyer in your company and understand that while each […]
Three Approaches to Address the Shifts in the B2B Purchase Process
In turbulent times, many things change, especially how we approach decision-making processes. Companies that have based their internal processes on how key decisions have been made for decades were forced to make fundamental changes during a global health crisis as standards seemed to shift almost monthly. And when those decisions also affect purchasing, things get […]
Four Ways to Inject Some Fun Into B2B Marketing
Even the best B2B marketing can quickly become forgettable and boring. Don’t let your company’s B2B efforts falter and revitalize them with four proven strategies. Traditional B2B marketing content is data-rich and insightful, but it often lacks character. When was the last time you heard someone describe a white paper as “inspiring” or a case […]
Elevate Your Industrial B2B Marketing to a Third Dimension
The industrial buying process has evolved. Customers (architects, engineers, designers, contractors) design their products using 3D CAD (computer-aided design). They search online for parts and components to incorporate into their designs. By the time you get there, your part either doesn’t meet their design specifications or they’ve already completed their evaluation and chosen one of […]
Techniques and advice to increase B2B client retention
Use Marketing and Customer Loyalty to Your Advantage Editor’s Note: Sara Melefsky is the Director of Digital Marketing at WayPoint Marketing Communications. This is an edited version of an article originally published under the title “Marketing Strategies to Improve B2B Customer Retention Success.” It’s safe to say that you want your business to be more […]
B2B Email Marketing Expertise: Craft Results-Driven Campaigns
B2B email marketing remains a powerful tool for businesses looking to engage with their audience, nurture leads, and drive conversions. A well-executed email marketing campaign can have a significant impact on your bottom line, but it’s important to develop a strategic approach to succeed. This comprehensive guide will break down B2B email marketing best practices […]