More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that implement demand centers and successfully integrate their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
But why hire C-level executives for marketing? C-level executives are the top decision makers in the company who decide whether they need to work with a client company or not. It is they who decide whether to establish a relationship with a particular company to sell their products. They are the top-level executives and the […]
Why is lead nurturing essential for your company? You’ve probably heard the buzzword “lead generation.” The term is tossed around a lot among businesses and entrepreneurs. But there’s a misconception about it: it’s about acquiring leads. Then, converting them and making money that way. The key part is, what happens to the gap between a […]
While often viewed as an administrative burden, proactive risk management has proven to be a strategic investment that delivers a significant return on investment (ROI). In this article, we examine the tangible benefits of B2B risk management and show how B2B risk management can save money, improve efficiency, and protect a company’s reputation. Quantifying the […]
Successful B2B case studies prove the value of your solution with credible evidence. The B2B world demands a higher level of engagement during the buying process. Sales cycles are longer and bigger sums are at stake. With such a large investment involved, buyers want to be confident that their decision to partner with you is […]
Business-to-business (B2B) and business-to-consumer (B2C) companies are increasingly relying on social media to achieve their marketing goals. With more than 2 billion people worldwide using social media, it has become an essential tool. For B2B companies that sell products or services to other businesses, such as manufacturing companies, social media marketing is all about generating […]
Since its launch in 2010, Instagram has grown from a simple photo-sharing app to a powerful marketing tool used by millions of businesses around the world. With over 2.5 billion active users1, a diverse user base, and advanced analytics, Instagram offers unique opportunities for engagement and targeted advertising. But is it the right platform for […]
Why is lead nurturing essential for your company? You’ve probably heard the buzzword “lead generation.” The term is tossed around a lot among businesses and entrepreneurs. But there’s a misconception about it: it’s about acquiring leads. Then, converting them and making money that way. The key part is, what happens to the gap between a […]
Artificial intelligence has been transforming business for years, but that transformation accelerated when ChatGPT opened the door to its easy-to-use generative AI in December 2022. Since then, companies have been integrating AI into everything from internal communications to customer-facing messaging to productivity tools. Well-managed AI tools can work in marketing, finance, manufacturing, and even B2B […]
Today’s digitally connected and informed B2B buyers use multiple channels on a daily basis: online marketplaces, informational and self-service websites, trade shows, webinars, referrals, social media, email, SMS, and of course salespeople. An engaging customer experience is only achieved when the interaction between buyers and sellers is value added and coordinated across all these digital […]