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How should one select a concentration in business development?

Business development (BD) is a broad and diverse field that encompasses creating…

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November 2, 2023

B2B copywriting: what is it? Comparing B2C and B2B Copywriting

Knowing the difference between B2C and B2B copywriting and how to use…

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November 21, 2024

The five things you need to know about B2B sales

B2B sales is under immense, unprecedented pressure. Forrester predicts that one million…

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November 21, 2024

Six strategies to obtain brand reputation and its growing significance in business-to-business (B2B) marketing

Brand reputation is not just an afterthought, it’s a critical component to…

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November 20, 2024

Seven strategies for increasing client referrals in B2B technology

The account management model used by most technology companies puts sales and…

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November 20, 2024