B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
Many experts believe that the emergence of other social networks has made Facebook less important for B2B digital marketing. However, if executed properly, this strategy can be a powerful marketing ally for any business. Today, Facebook has over 1 billion daily active users worldwide. That’s a lot of people on one social network, right? If […]
Social media content creation and activity is not limited to B2C (Business to Consumer) companies as many think. More and more companies are researching the best social networks for B2B (Business to Business) marketing and investing in this field. According to a report published by Social Media Examiner, 93% of respondents said that their social […]
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
New research from the LinkedIn B2B Institute and Warc shows that B2B brands that deliver on their customer promises are more likely to see positive results in their brand metrics. According to the LinkedIn B2B Institute and Warc, B2B brands that make clear promises to their customers are almost three times more likely to increase […]
Discover strategies to overcome the “curse of knowledge” and find the ideal writing partner in the dynamic world of B2B communications. From simplifying jargon to cultivating strong relationships, this article provides leaders with the tools to craft persuasive messages that drive business success. In B2B marketing, mastering effective communication is considered the mark of industry […]
As the economy slows, B2B marketers are facing longer sales cycles, smaller deal sizes, and customer churn. As if that wasn’t enough, many companies are cutting back on marketing spend. With this in mind, CMOs can see significant short-term improvements that will help them weather the predicted downturn by focusing on the following areas of […]
1. Build your brand The most effective way to market your business and achieve long-term growth is to build a brand. This knowledge comes directly from LinkedIn’s B2B Institute. Over time, building a strong brand has proven to be more successful than short-term marketing. According to a LinkedIn study, only 4% of B2B marketers measure […]
Companies looking to market their solutions in a B2B environment face unique challenges that differ from a B2C environment. While B2C marketing focuses on quick solutions and fun content, B2B marketing focuses on building long-term relationships and proving the return on investment of your product to your business customers. To achieve this, B2B marketers need […]