It is a common assumption among digital marketers that Facebook is good for B2C marketing and cannot be used effectively for B2B marketing. This belief stems from the idea that people do not want to share work-related posts on Facebook and do not want to be harassed. Although there are platforms such as Twitter and […]
With a variety of detailed targeting options, paid social media advertising is a powerful tool for successful B2B marketing. A successful B2B marketing strategy relies on two things: building awareness and generating qualified leads that can easily convert into paying customers. And that’s exactly what paid social media is for. Sponsored posts and ads on […]
Digital transformation has reshaped the business-to-business (B2B) landscape. According to Gartner, Inc., by 2025, 80% of B2B sales interactions between suppliers and buyers will be conducted through digital channels, a trend that has increased significantly during the pandemic. This new paradigm shift is forcing technology leaders and marketers to overhaul their digital strategies and optimize […]
We all have that one friend who was wild when they were younger. That guy who would come to a party, do something crazy, and then disappear without a trace, with no memory of the craziness he caused. Amazingly, this friend has grown up, matured, realized his potential, and started to understand his purpose. Still […]
51% of B2B marketers planned to spend more on marketing last year. Increasing marketing spend is one tactic to grow your business, but better targeting can be just as effective, if not more so. To do this, you need to accurately identify each type of B2B buyer in your company and understand that while each […]
In turbulent times, many things change, especially how we approach decision-making processes. Companies that have based their internal processes on how key decisions have been made for decades were forced to make fundamental changes during a global health crisis as standards seemed to shift almost monthly. And when those decisions also affect purchasing, things get […]
The industrial buying process has evolved. Customers (architects, engineers, designers, contractors) design their products using 3D CAD (computer-aided design). They search online for parts and components to incorporate into their designs. By the time you get there, your part either doesn’t meet their design specifications or they’ve already completed their evaluation and chosen one of […]
Use Marketing and Customer Loyalty to Your Advantage Editor’s Note: Sara Melefsky is the Director of Digital Marketing at WayPoint Marketing Communications. This is an edited version of an article originally published under the title “Marketing Strategies to Improve B2B Customer Retention Success.” It’s safe to say that you want your business to be more […]
B2B email marketing remains a powerful tool for businesses looking to engage with their audience, nurture leads, and drive conversions. A well-executed email marketing campaign can have a significant impact on your bottom line, but it’s important to develop a strategic approach to succeed. This comprehensive guide will break down B2B email marketing best practices […]
“Large-scale language models have become more powerful and sophisticated in the last year,” said our analyst Kelsey Voss during our 2024 B2B Marketing Trends webinar. “Generative AI (gen AI) will drive a renewed focus on brand reputation, an increased need for data quality and reliability, and an increased desire for human interaction, such as B. […]