It is a common assumption among digital marketers that Facebook is good for B2C marketing and cannot be used effectively for B2B marketing. This belief stems from the idea that people do not want to share work-related posts on Facebook and do not want to be harassed. Although there are platforms such as Twitter and LinkedIn that take care of B2B social media activities, B2B marketers should not ignore the fact that Facebook ads offer the best return on investment.
Here is a list of reasons that prove Facebook to be a great marketing platform for any kind of business and a brief explanation of how B2B marketers can use this channel to reach their customers.
Dominate Social Sharing
With over 2 billion users worldwide, Facebook gives you easy access to a huge potential audience. However, what B2B marketers need is quality engagement, not quantity. However, research shows that Facebook leads the way in many ways when it comes to social sharing. So, if you want to get noticed, it’s definitely the platform to use. In fact, Facebook now offers a variety of business promotion features to help your company’s marketing efforts.
Advanced Targeting
Facebook offers B2B marketers a variety of advanced targeting avenues to target their ads to the right audience. There are standard metrics like gender, age, location, and more advanced metrics that help you focus on your audience based on their education level, current job, job title, and industry. These features allow you to capture the attention of potential prospects with perfectly crafted ads.
Effective Remarketing
Research shows that retargeting is as effective as, and in some cases even more effective than, email, display ads, and pay-per-click ads. Facebook pixel tracking can greatly aid in your retargeting efforts. When you include the Facebook pixel tracking code in your website’s code, the pixel adds a cookie to the user’s browser when they visit your website. This tells Facebook to display your ads in their news feed. Additionally, you can also split your retargeting efforts based on the pages of your site that users visit. This ensures that your ads grab the attention of potential customers.
Successful social media marketing involves many different aspects. With Facebook’s sophisticated offerings, specific ad targeting, and high levels of audience engagement, leveraging this feature for your B2B efforts can set you up for a profitable business year.
