Public relations (PR) and content marketing are core disciplines for business-to-business (B2B) marketers. When developing a B2B marketing strategy, it’s essential to consider the buyer’s journey and how potential customers search for information about the products and services you offer. To effectively influence your prospects, you need to engage with them consistently and frequently across […]
While often viewed as an administrative burden, proactive risk management has proven to be a strategic investment that delivers a significant return on investment (ROI). In this article, we examine the tangible benefits of B2B risk management and show how B2B risk management can save money, improve efficiency, and protect a company’s reputation. Quantifying the […]
Outsourcing your B2B sales is a great way to save time and money. However, before you embark on outsourcing, there are a few things to consider. What is B2B lead generation? B2B lead generation is about generating interest in your products or services among your target audience that can eventually lead to a deal. It’s […]
Why do you need to do a B2B competitor analysis?If you’ve ever wondered how you and your competitors engage with customers and prospects at various stages of the complex manufacturing buying cycle, a competitive market analysis can tell you. It also creates a competitive spirit within your organization to align your marketing and sales efforts, […]
In the dynamic and fast-paced world of B2B marketing, the success of your business depends on your ability to create compelling stories that captivate your audience. Storytelling has become a priority for B2B marketers because it builds meaningful connections, increases brand awareness, and ultimately leads conversion. Video content has proven to be a powerful medium […]
In the fast-paced world of B2B marketing, staying one step ahead is crucial to success. B2B advertising on social media has evolved significantly as businesses increasingly recognize the value of social media to reach and engage their target audience. From LinkedIn to X to Facebook, businesses use these platforms to run targeted campaigns, generate leads, […]
Companies that get brand experience right are more likely to generate loyalty, which leads to repeat purchases and reduces time to purchase. How to Future-Proof Brand Experiences in the B2B Customer Journey Companies that get brand experience right are more likely to generate loyalty, which leads to repeat purchases and reduces time to purchase. Simon […]
Since digital marketing became popular, the world is changing faster. Companies that are still operating and pursuing strategies the same way as in the 20th century are suffering from a significant decline in sales and profits. Today, we live in an era of digital trends, processes, technologies and marketing. Therefore, it has become essential for […]
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that implement demand centers and successfully integrate their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
But why hire C-level executives for marketing? C-level executives are the top decision makers in the company who decide whether they need to work with a client company or not. It is they who decide whether to establish a relationship with a particular company to sell their products. They are the top-level executives and the […]