In the dynamic and fast-paced world of B2B marketing, the success of your business depends on your ability to create compelling stories that captivate your audience.
Storytelling has become a priority for B2B marketers because it builds meaningful connections, increases brand awareness, and ultimately leads conversion.
Video content has proven to be a powerful medium for telling compelling stories. However, creating great video content requires a good video editing tool.
Choosing the right tool can be difficult, but that’s why we’ve compiled the 7 best video editing tools (free and paid) that we think will help your B2B marketing efforts.
Splice (Free)
Splice is a free mobile video editing tool used primarily for social media. It focuses on providing a quick and easy editing process and allowing you to combine different videos into one seamless video that can be shared online.
The app can stitch both photos and videos, offers many music options from its royalty-free library, and automatically resizes videos for different platforms.
Pros: Splice is very fast to import and export, easy to use, and offers great effects for your photos.
Cons: The app is known for its slow customer service response times. Also, it seems to have fewer features on Android compared to iOS.
Blender (Free)
Blender is an open-source 3D modeling and animation software that offers a wide range of video editing and special effects capabilities.
It’s a more robust editing tool than most mobile apps, as it allows marketers to create animated videos, product demos, and explainer videos. Marketers may need some video editing experience before getting started, but it’s worth it.
The software is used by both amateurs and professionals.
Pros: Open source and free to use. All-in-one video editing service.
Cons: Not as user-friendly as most mobile video editing apps.
DaVinci Resolve (Free/Paid)
DaVinci Resolve is a fast and robust professional video editing tool that offers advanced features such as color correction, special effects, editing, keyframing, and audio mixing.
Designed for those who want to create high-quality, impressive videos. Although it offers a clear and well-designed user interface, this software is not for the faint of heart as you will need to invest a lot of time to learn how to use the product properly. The software tool is offered in free and paid versions. The free version is surprisingly robust, but to access all features, you’ll need to pay a one-time fee of $299 per year.
Pros: The free version is unmatched compared to other video editing software. Fast rendering speeds.
Cons: Steep learning curve. Not ideal for beginners.
MixCaptions (Paid)
MixCaptions is perfect for creatives, business owners, and anyone who wants to automatically add captions to their videos to make content inclusive and accessible.
MixCaptions offers a variety of features, including the ability to add your own watermark, customize caption placement, choose fonts, text color, and text background. It’s compatible with most popular video formats and supports 23 languages.
The app is free, but you’ll have to pay for subtitles. Pros: Responsive customer service and fast subtitles on screen.
Cons: You need to purchase credits before you can caption your video, and font selection is limited.
Filmora (Paid)
Filmora is an easy-to-use video editing software designed specifically for non-professional users, making it an ideal option for B2B marketers.
It offers comprehensive features, including color correction and special effects. Plus, it’s super easy to use, allowing you to create videos quickly and efficiently. You can use several ready-made themes to create the video you want and apply image filters to improve its quality.
The software is available as a subscription, with plans starting from $7.99 per month.
Pros: Cuts videos effectively. You can add unlimited text to videos.
Cons: Editing multiple video tracks simultaneously causes lags.
Adobe Premiere Pro (Paid)
Adobe Premiere Pro is an industry-standard video editing tool that offers powerful features for professional video editing.
It offers a wide range of tools including color correction, special effects, audio mixing, and more. In addition, it is known for its seamless integration with other Adobe programs, especially Adobe Effects. This ensures a smooth editing process.
Once you get used to the interface, the workspace and keyboard shortcuts make the program a very efficient tool. The software is available as a subscription starting at $20.99 per month.
Pros: Considered the best video editing software on the market and sets the gold standard. Great customer service.
Cons: Color correction panel could be further developed. Steep learning curve.
Hire a professional video editor
In some cases, it’s worth hiring an expert rather than editing the video yourself. Video editors will likely use one of the more specialized software mentioned above, but they have expertise that requires years of training and practice.
If your company wants to create a complex video project, it’s worth hiring an expert rather than spending time and resources on it yourself.
Prices vary depending on the expert’s experience and reputation, but for high-quality video content, this option is worth considering.
