Artificial intelligence has been transforming business for years, but that transformation accelerated when ChatGPT opened the door to its easy-to-use generative AI in December 2022. Since then, companies have been integrating AI into everything from internal communications to customer-facing messaging to productivity tools. Well-managed AI tools can work in marketing, finance, manufacturing, and even B2B […]
Today’s digitally connected and informed B2B buyers use multiple channels on a daily basis: online marketplaces, informational and self-service websites, trade shows, webinars, referrals, social media, email, SMS, and of course salespeople. An engaging customer experience is only achieved when the interaction between buyers and sellers is value added and coordinated across all these digital […]
There are some key differences between B2C and B2B selling. The most important is the buyer. Consumers are considered individuals, whereas B2B buyers are part of an overall corporate network. While the target demographic for B2C sales varies, 73% of buyers involved in the decision-making process for B2B sales are millennials. Despite the differences, 85% […]
Business-to-business (B2B) and business-to-consumer (B2C) companies are increasingly relying on social media to achieve their marketing goals. More than 2 billion people worldwide use social media, making it an essential tool. For B2B companies that sell products or services to other businesses, such as manufacturing companies, social media marketing is about generating leads. Social media […]
It is a common assumption among digital marketers that Facebook is good for B2C marketing and cannot be used effectively for B2B marketing. This belief stems from the idea that people do not want to share work-related posts on Facebook and do not want to be harassed. Although there are platforms such as Twitter and […]
With a variety of detailed targeting options, paid social media advertising is a powerful tool for successful B2B marketing. A successful B2B marketing strategy relies on two things: building awareness and generating qualified leads that can easily convert into paying customers. And that’s exactly what paid social media is for. Sponsored posts and ads on […]
Digital transformation has reshaped the business-to-business (B2B) landscape. According to Gartner, Inc., by 2025, 80% of B2B sales interactions between suppliers and buyers will be conducted through digital channels, a trend that has increased significantly during the pandemic. This new paradigm shift is forcing technology leaders and marketers to overhaul their digital strategies and optimize […]
We all have that one friend who was wild when they were younger. That guy who would come to a party, do something crazy, and then disappear without a trace, with no memory of the craziness he caused. Amazingly, this friend has grown up, matured, realized his potential, and started to understand his purpose. Still […]
51% of B2B marketers planned to spend more on marketing last year. Increasing marketing spend is one tactic to grow your business, but better targeting can be just as effective, if not more so. To do this, you need to accurately identify each type of B2B buyer in your company and understand that while each […]
In turbulent times, many things change, especially how we approach decision-making processes. Companies that have based their internal processes on how key decisions have been made for decades were forced to make fundamental changes during a global health crisis as standards seemed to shift almost monthly. And when those decisions also affect purchasing, things get […]