Business-to-business (B2B) and business-to-consumer (B2C) companies are increasingly relying on social media…
Social Media in B2B vs. B2C Marketing: Where Does It Fit?
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Facebook Marketing for B2B Purposes
It is a common assumption among digital marketers that Facebook is good…
Paid Social Media Techniques to Expand Your B2B Following
With a variety of detailed targeting options, paid social media advertising is…
Key B2B Marketing Trends CTOs Should Be Aware of in 2024
Digital transformation has reshaped the business-to-business (B2B) landscape. According to Gartner, Inc.,…
It’s Time for B2B Marketers to Include Snapchat in Their Toolkit
We all have that one friend who was wild when they were…
How to Promote to an Organization’s Five Types of B2B Buyers
51% of B2B marketers planned to spend more on marketing last year.…
Four Ways to Inject Some Fun Into B2B Marketing
Even the best B2B marketing can quickly become forgettable and boring. Don’t…
Elevate Your Industrial B2B Marketing to a Third Dimension
The industrial buying process has evolved. Customers (architects, engineers, designers, contractors) design…
Techniques and advice to increase B2B client retention
Use Marketing and Customer Loyalty to Your Advantage Editor’s Note: Sara Melefsky…
B2B Email Marketing Expertise: Craft Results-Driven Campaigns
B2B email marketing remains a powerful tool for businesses looking to engage…
