Use Marketing and Customer Loyalty to Your Advantage Editor’s Note: Sara Melefsky is the Director of Digital Marketing at WayPoint Marketing Communications. This is an edited version of an article originally published under the title “Marketing Strategies to Improve B2B Customer Retention Success.” It’s safe to say that you want your business to be more […]
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B2B Email Marketing Expertise: Craft Results-Driven Campaigns
B2B email marketing remains a powerful tool for businesses looking to engage with their audience, nurture leads, and drive conversions. A well-executed email marketing campaign can have a significant impact on your bottom line, but it’s important to develop a strategic approach to succeed. This comprehensive guide will break down B2B email marketing best practices […]
Three things B2B marketers should know about generative AI by 2024
“Large-scale language models have become more powerful and sophisticated in the last year,” said our analyst Kelsey Voss during our 2024 B2B Marketing Trends webinar. “Generative AI (gen AI) will drive a renewed focus on brand reputation, an increased need for data quality and reliability, and an increased desire for human interaction, such as B. […]
Best B2B Marketing Techniques for SaaS Companies
Effective B2B marketing for SaaS companies can be very different from traditional organizations, but some strategies apply across the board. SaaS companies fill a niche by providing subscription services that businesses need online. Most brands use at least one SaaS company for email automation, customer management, and other purposes. But while SaaS companies help business […]
Three Approaches to Address the Shifts in the B2B Purchase Process
In turbulent times, many things change, especially how we approach decision-making processes. Companies that have based their internal processes on how key decisions have been made for decades were forced to make fundamental changes during a global health crisis as standards seemed to shift almost monthly. And when those decisions also affect purchases, things get […]
Four Techniques for B2B Marketers to Boost ROI in the Downturn in the Economy
As the economy slows, B2B marketers are faced with the challenge of managing longer sales cycles, declining deal values, and customer churn. If that wasn’t enough, many companies are making significant cuts to their marketing spend. With this in mind, CMOs can see significant short-term improvements that will help them weather the predicted downturn by […]
B2B Influencer Marketing: How to Develop Your Company
Navigating the complex waters of today’s business world requires more than just great products and services. Innovative strategies are needed for businesses to not only survive but thrive. Enter the realm of B2B influencer marketing, which can be transformative for companies looking to solidify their market presence. Imagine giving your sales team a turbo boost […]
2024 Trends: Ensure Your B2B Healthcare Marketing Plan Is Future-Proof
Change in B2B healthcare marketing is accelerating, with brands increasingly turning to new technologies and strategies. Let’s take a closer look at the top transformational trends for 2024 and how healthcare marketers can leverage them to gain a competitive advantage. Using interactive content: the new standard in healthcare marketing Interactive content is now used by […]
How to Design an Effective B2B Marketing Initiative
B2B marketing is a vital part of any company’s marketing strategy. It helps you reach new customers and generate leads, helping your business grow. In this blog post, we’ll walk you through the steps you need to take to run a successful B2B marketing campaign. From developing your strategy to targeting your market, creating effective […]
The Importance of B2B Marketers’ Utilizing Customer Marketing
Customer acquisition and retention marketing are two sides of the same coin, not different currencies. The challenge for B2B marketers is to connect the dots. To maximize their marketing effectiveness, B2B marketers need to develop a unified marketing strategy with the customer at the center. Forrester summarizes this customer-centric approach in their report, B2B Loyalty, […]