Change in B2B healthcare marketing is accelerating, with brands increasingly turning to new technologies and strategies.
Let’s take a closer look at the top transformational trends for 2024 and how healthcare marketers can leverage them to gain a competitive advantage.
Using interactive content: the new standard in healthcare marketing
Interactive content is now used by 33% of B2B marketers and has emerged as one of the top healthcare marketing trends for 2024.
Interactive content is not just about providing new experiences; it’s about providing added value to customers. They help retain customers and encourage them to spend more time interacting with your brand, resulting in higher conversion rates. Examples include webinars, virtual product demos, live videos, interactive infographics, and more.
A Mobile-First Approach: The Key to Engaging Healthcare Professionals
The B2B healthcare buying process is increasingly fragmented, requiring content to be consumed across multiple devices.
As more healthcare professionals turn to mobile devices for information and communication, B2B healthcare marketers must optimize their content for mobile use.
Mobile is one of the most important trends in healthcare marketing in 2024, and its importance will continue to grow as younger shoppers become more influential.
AI in Content Creation: Personalization at its Best
One-third of B2B marketers are already using AI for content creation. In addition to streamlining content creation and reducing costs, AI opens new opportunities for personalization.
AI enables B2B healthcare organizations to analyze large datasets and gain deep insights to better understand their audiences and create relevant content. Using AI for analysis leads to more targeted marketing campaigns and improves overall engagement.
Generative AI streamlines content creation, enabling brands to develop content for smaller niches or individual users. This approach creates more value for users while directly supporting purchasing decisions.
It’s worth noting that organizations that are most successful using AI strive to balance automation and human expertise. Social Media: Connections and Thought Leadership
Platforms like LinkedIn, Twitter, and Facebook help companies connect with healthcare professionals, share useful content, and foster discussion on relevant topics.
Using social media as a B2B healthcare marketing channel is crucial for your company to position itself as a thought leader in its field. Lead generation is also an advantage, especially for younger buyers.
AR and VR: The Future of B2B Marketing in Healthcare
B2B healthcare marketers are increasingly using AR and VR technologies to provide immersive and memorable experiences for their audiences. These technologies offer endless possibilities, from virtual product demos to VR-based training for healthcare professionals. Embracing these new technologies can help you stand out from your competitors and build an innovative image for your brand.
Data-Driven Strategy: The Key to Effective B2B Healthcare Marketing
By 2026, up to 65% of B2B organizations may operate with a data-driven approach rather than a gut-based model. B2B organizations are focused on building modern processes where every decision is backed by measurable facts.
Data can help B2B healthcare marketers identify and target specific demographic groups based on age, gender, location, and medical specialty. This can lead to better utilization of marketing resources and shorter sales cycles. Improve your B2B healthcare content marketing strategy with Augmented Experts
These 2024 trends are shaping B2B healthcare marketing, creating an increasingly competitive environment where brands must leverage new technologies to stand out.
Augmented Experts helps you build a streamlined content creation process that combines the benefits of AI and industry expertise. Our innovative approach allows you to scale your content marketing efforts while providing unique value to your audience through deep insights from industry experts.
Get started today to connect with B2B healthcare experts and improve your content marketing strategy.
