Navigating the complex waters of today’s business world requires more than just great products and services. Innovative strategies are needed for businesses to not only survive but thrive. Enter the realm of B2B influencer marketing, which can be transformative for companies looking to solidify their market presence. Imagine giving your sales team a turbo boost […]
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The Importance of B2B Marketers’ Utilizing Customer Marketing
Customer acquisition and retention marketing are two sides of the same coin, not different currencies. The challenge for B2B marketers is to connect the dots. To maximize their marketing effectiveness, B2B marketers need to develop a unified marketing strategy with the customer at the center. Forrester summarizes this customer-centric approach in their report, B2B Loyalty, […]
Five B2B Marketing Strategies to Draw Interest
There are countless ways to promote your B2B brand. We should know! But if you’re looking for ideas, here are 5 great B2B marketing tips to help your B2B stand out. Already want more? Here are 7 more great B2B marketing ideas. Use print media and your target industry A recent survey published by Marketing […]
HOW CAN B2B MARKETING BE USED TO ENHANCE BUSINESS?
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
How to Sync Marketing and Sales for B2B Achievement
A line is often drawn between sales and marketing. After all, both have different roles, activities, and goals. But ultimately, both cogs work in the same machine, ensuring the company’s growth. And the truth is, no high-functioning B2B organization can function optimally without one department working in alignment with the other. In this blog post, […]
Boosting B2B Sales’ Marketing Department
More and more B2B companies are exploring how to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience from recent projects has shown that companies that have implemented demand centers and successfully integrated their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
Boosting B2B Sales’ Marketing Department
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that have implemented demand centers and successfully integrated their marketing, sales, and service functions are able to generate better leads more efficiently, improve conversion rates, and achieve […]
Is Social Media Use a Part of Your Business to Business Marketing Plan?
If you’re in B2B marketing, you’ve probably already discussed the value of a B2B social media strategy for your business. Here are some common objections you’ve probably thought of: It’s expensive to maintain and has no impact on the bottom line. You’re skeptical that customers will even find you there or research you. Your marketing […]
AI is going to change B2B marketing tactics in the future.
AI is revolutionizing B2B marketing by enabling personalized experiences, data-driven decisions, and more efficient targeting strategies. The use of artificial intelligence (AI) in marketing is becoming increasingly common. According to a January 2023 report by Statista, the AI market in marketing is expected to exceed $107.5 billion by 2028, up from $15.84 billion in 2021. […]
Is TikTok a good fit for B2B marketing?
As we found in our B2B Digital Ad Spending Forecast 2023 report, B2B marketers are increasingly targeting younger, digitally savvy users on social media platforms. According to our forecasts, LinkedIn and Meta will together account for 42.2% of US B2B digital ad spending in 2024, while TikTok has emerged as a competitor for organic and […]