There are countless ways to promote your B2B brand. We should know! But if you’re looking for ideas, here are 5 great B2B marketing tips to help your B2B stand out.
Already want more? Here are 7 more great B2B marketing ideas.
Use print media and your target industry
A recent survey published by Marketing Tech News found that four-fifths (79%) of consumers respond quickly to direct mail, while only 45% respond quickly to email. Hello Chance! How long has it been since you sent your customers something beautiful, personally addressed, through the mail? A tactile, traditional approach can really help make a difference.
Creating something that speaks directly to a segment of your customers is definitely a way to stand out from your competitors. But they will soon follow suit and create trade publications, brochures, and industry invitations.
See also: Is print marketing the new voice of your brand?
Explainer videos as a sales tool
A well-produced video can be used to present your content and sales message in an engaging way. B2B explainer videos are typically short videos that show how people use your product or service and provide impressive statistics, testimonials, and reasons to get involved. By focusing on well-presented, high-quality content, you also get the opportunity for stakeholders, influencers, and others to share it on their marketing platforms. It doesn’t necessarily have to be a big production; it’s definitely worth considering.
Here’s a recent example of an explainer video we’ve produced for a client:
See also: B2B explainer videos
Let a picture speak
A picture speaks a thousand words. Use visual content like graphics, photos, and illustrations to help your brand, campaigns, and product materials communicate their message in creative ways. Think about the images your brand uses on your corporate website, in print, and across all media. There’s a time and place for stock images.
Not every business can afford to spend a lot of money developing new graphics and photos. However, if you want to stand out from the competition, it’s worth investing in a talented photographer or graphic designer to bring a breath of fresh air to your business. You can put together great content and publish it as a blog post on social media or on your website, or combine it and send it to your customers as a newsletter or downloadable e-book.
Infographics
Since 90% of information is transmitted to the brain visually, it’s easy to see why using infographics is so effective. Other benefits include “sharability” across all social media platforms, to-the-point messaging, and the ability to consistently communicate complex concepts in an easy-to-understand format.
Your unique perspective on your industry could be featured as a “thought leadership” post and shared regularly for years to come.
See also: The power of infographics
B2B events, workshops, and webinars
Organizing your own events gives you the opportunity to reach out to your customers and prospects on a personal level. Knowing when to hold your event, which audience you want to appeal to, what content or topics will attract them to your event, and what you want to achieve with your event are key prerequisites for success. When you can’t get in person (distance, time zones, speaker availability), webinars are also a great way to capture potential customers. Research also shows that leadership development events are actually one of the most profitable B2B lead generation strategies. They give your brand the opportunity to demonstrate industry leadership, provide training and networking opportunities, and build trust.
See: The nitty gritty of event marketing on lead generation
MIH has over 15 years of experience generating demand for B2B companies of all types and sizes. Talk to us if you’d like to discuss your business idea.
