CMOs often struggle to link investment to revenue generation. Here are three steps to achieving higher sales potential with marketing: The marketing engine is a critical part of a B2B company’s branding and pipeline. CMOs invest heavily in improving customer experience and moving prospects down the funnel, yet their spending is often scrutinized by other […]
B2B (Business-to-Business) marketing refers to the strategies and practices that companies use to promote their services and products to other businesses. Unlike B2C (Business-to-Consumer) marketing, which targets individual customers, B2B marketing aims to build relationships with various businesses. These organizations can be customers, partners, or competitors, and marketing efforts are designed to meet exactly what […]
What is B2B sales? The definition of business-to-business (B2B) sales is a sales model in which businesses sell products or services to other businesses. This is in contrast to business-to-consumer (B2C) sales, in which businesses sell products or services to consumers. B2B sales are complex and large-scale, and require multiple people to play different roles […]
Four51 reports that e-commerce grew 10.2% from 2010 to 2011, and that by 2020, business-to-business (B2B) e-commerce sales are projected to account for the majority of sales. A recent survey by Handshake found that over 79% of companies with B2B sales already have customers looking to place orders online. Ultimately, B2B companies are experiencing a […]
There are countless ways to promote your B2B brand. We should know! But if you’re looking for ideas, here are 5 great B2B marketing tips to help your B2B stand out. Already want more? Here are 7 more great B2B marketing ideas. Use print media and your target industry A recent survey published by Marketing […]
Public relations (PR) and content marketing are core disciplines for business-to-business (B2B) marketers. When developing a B2B marketing strategy, it’s essential to consider the buyer’s journey and how potential customers search for information about the products and services you offer. To effectively influence your prospects, you need to engage with them consistently and frequently across […]
While often viewed as an administrative burden, proactive risk management has proven to be a strategic investment that delivers a significant return on investment (ROI). In this article, we examine the tangible benefits of B2B risk management and show how B2B risk management can save money, improve efficiency, and protect a company’s reputation. Quantifying the […]
Outsourcing your B2B sales is a great way to save time and money. However, before you embark on outsourcing, there are a few things to consider. What is B2B lead generation? B2B lead generation is about generating interest in your products or services among your target audience that can eventually lead to a deal. It’s […]
Why do you need to do a B2B competitor analysis?If you’ve ever wondered how you and your competitors engage with customers and prospects at various stages of the complex manufacturing buying cycle, a competitive market analysis can tell you. It also creates a competitive spirit within your organization to align your marketing and sales efforts, […]
In the dynamic and fast-paced world of B2B marketing, the success of your business depends on your ability to create compelling stories that captivate your audience. Storytelling has become a priority for B2B marketers because it builds meaningful connections, increases brand awareness, and ultimately leads conversion. Video content has proven to be a powerful medium […]