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Day: January 21, 2024

How can your small firm guarantee the accuracy of its marketing analytics?

Marketing analytics can help small businesses measure and optimize their marketing performance, but only if they have accurate and reliable data. If your data is inaccurate, incomplete, or inconsistent, you can make bad decisions, waste resources, and lose customers. Here are some tips to ensure the accuracy of your small business marketing analysis. Define goals…

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What role does a distinctive selling proposition play in the branding of small businesses?

If you own a small business, you know how difficult it is to stand out from your competitors and attract your ideal customers. That’s why you need a unique selling proposition (USP) that clearly defines what makes your company different and valuable. A USP is more than just a tagline or slogan; it’s a core…

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