Social media is more than just a platform for B2C brands to connect with customers and prospects. It’s also a powerful tool for B2B marketers to showcase their expertise, build trust, and generate leads. However, creating and sharing effective B2B social media content requires a different approach than B2C content. In this article, we’ll give…
A buyer persona is a fictional representation of your ideal customer based on research and data from your existing customers. This will help her understand her customers’ needs, goals, challenges, and preferences and will be able to adjust her B2B marketing strategy accordingly. But how do you define her ideal B2B buyer persona? Here are…
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