In recent years, the B2B marketplace has evolved from simple beginnings into a diverse and successful marketing platform. Marketers who implemented a B2B marketing strategy have seen double the number of business leads compared to traditional marketing strategies. The industrial manufacturing market has seen the biggest improvement, changing the face of traditional B2B marketing agencies.
Implementing a B2B marketing strategy provides a plethora of new, affordable tools and techniques to significantly improve the tracking, analysis, and forecasting of marketing campaigns.
The main goals of B2B marketers are:
Leadership generation (72%)
Thought leadership market education (50%)
Customer acquisition (45%)
Incorporating a clearly defined B2B marketing strategy into your business is key to increasing the effectiveness of your business activities. Adopting new strategies and using B2B marketing/advertising services can help you attract customers and increase sales revenue.
1. Content marketing is the backbone of B2B marketing practices
Content marketing is the backbone of B2B marketing practices. Preferring short, engaging, high-quality data-driven content is highly beneficial and reaches customers quickly. This allows them to get information without wasting a lot of time reading long-form content. The process of implementing a proper content marketing strategy is becoming easier for B2B marketers.
2) Use LinkedIn – The Social Media Sweet Spot for Most B2Bs
It’s a surprising fact that most B2B marketers love LinkedIn. Research shows that 9 out of 10 B2B companies use LinkedIn to increase their business productivity.
Here’s why B2B marketers use LinkedIn: It’s efficient for generating leads.
Most B2B marketers don’t just want traffic, they want the right kind of traffic. Attracting relevant traffic helps you get more sales leads. This is why LinkedIn is the social media hotspot for most B2B.
B2B business professionals can use LinkedIn to make more professional connections based on a single goal.
3) Implement a personalized call to action
Implementing a personalized call to action gives you a huge advantage over your competitors. In B2B marketing businesses, setting personalized CTAs is an effective part of the overall strategy to achieve set sales goals.
More than 60% of B2B marketers have adopted content personalization strategies with great results. Setting personalized CTAs ensures that your company’s recipients receive email content that changes depending on the stage of the sales funnel they are in.
The bottom line depends on your marketing platform, as most tools help you create dynamic content with if-then logic. Marketers can create dynamic content using pre-built short codes, no coding required.
4) Auto Cleaning Lists for B2B Marketers
Email campaigns play a vital role in B2B business. However, you can’t be sure if all your subscribers opened your emails. The list of marketers who don’t open your emails will be huge. This means they are damaging your business more than you think. The reality is that low interactions hurt your deliverability overall.
In other words, even marketers won’t mark your emails as spam. Simply not opening them can impact your delivery.
The most effective solution is to add a trigger that automatically flags marketers who haven’t opened your last 10 or 15 emails.
For example, Cruch base does a great job with their validation options. This helped us keep our subscriber list clean and safe, and kept our email deliverability high for all our subscribers. Please note that the implementation depends on the platform you choose that has cleanup features. Cleaning up your list with a single click makes your marketing campaigns a breeze.
Setting the right goals and implementing B2B marketing tips can help you reach new marketing efforts, build real business relationships with your customers while increasing your company’s ROI, drive sales conversations, and increase your brand awareness and online visibility.
