As the economy slows, B2B marketers are facing longer sales cycles, smaller deal sizes, and customer churn. As if that wasn’t enough, many companies are cutting back on marketing spend. With this in mind, CMOs can see significant short-term improvements that will help them weather the predicted downturn by focusing on the following areas of […]
1. Build your brand The most effective way to market your business and achieve long-term growth is to build a brand. This knowledge comes directly from LinkedIn’s B2B Institute. Over time, building a strong brand has proven to be more successful than short-term marketing. According to a LinkedIn study, only 4% of B2B marketers measure […]
Companies looking to market their solutions in a B2B environment face unique challenges that differ from a B2C environment. While B2C marketing focuses on quick solutions and fun content, B2B marketing focuses on building long-term relationships and proving the return on investment of your product to your business customers. To achieve this, B2B marketers need […]
One of the great benefits of Dusted’s new Elevate brand and digital benchmarking tool is that it provides us and our clients with fascinating insights into the performance of leading B2B companies in specialized fields related to brand and digital presence. This gives us a clear picture of who is investing in the sector and […]
Did you know that 91% of B2B marketers use content marketing in their marketing strategy? It doesn’t matter if you work in B2B or B2C marketing. Your goal is always to connect with potential customers in the most efficient way using the best strategy. Currently, the only way to achieve this goal is content marketing. […]
If you run a B2B podcast, you might be wondering how you can reach more listeners and generate more leads. One of the most effective ways to do this is through email marketing. Not only is email marketing a powerful tool for communicating with your existing audience, it’s also a great way to attract new […]
If you have a B2B product or service you want to launch in a new niche market, you may be wondering how to validate your hypotheses and find the best solution. By testing and experimenting with new niche ideas, you can avoid wasting time and money on ineffective strategies and discover new opportunities and insights. […]
Social proof and testimonials are powerful ways to strengthen your B2B value proposition and convince potential customers to trust you and buy from you. But how do you use them effectively in your marketing messages and materials? In this article, we share some tips and best practices to help you integrate social proof and testimonials […]
B2B events are a great way to showcase your products, services and expertise to potential customers, partners and influencers. But how do you ensure your event attracts the right audience, generates buzz and delivers value? Here are some of the best ways to promote your B2B event online and offline before, during and after the […]
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that implement demand centers and successfully integrate their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]