Did you know that 91% of B2B marketers use content marketing in their marketing strategy?
It doesn’t matter if you work in B2B or B2C marketing. Your goal is always to connect with potential customers in the most efficient way using the best strategy.
Currently, the only way to achieve this goal is content marketing.
B2B content marketing can help you increase leads and sales for your business at an affordable price.
A recent study found that content marketing generates up to three times more leads and costs 62% less than traditional marketing tactics. Using content marketing as a strategy allows you to reach a larger audience and is a great approach to increase brand awareness and appeal.
There is also a common misconception that B2B content is inferior to B2C content. However, B2B content doesn’t necessarily have to be subpar and boring. You can create compelling content that grabs people’s attention immediately.
In the B2B content marketing industry, it can be difficult to succeed as a competitive marketer because of the high competition. We always strive to provide a mix of fresh ideas and solid plans.
What is B2B content marketing? We describe the process of creating and sharing content to increase brand awareness, traffic, leads, and sales for organizations targeting B2B businesses.
Common forms of B2B content marketing formats include:
Email newsletters
Blog content
Webinars
Case studies
PDF white papers
Infographics
Podcasting
Some important B2B content marketing practices
Applying SEO practices
A key part of B2B content marketing is SEO. SEO helps drive organic traffic and achieve high search engine rankings for specific keywords. You may already know that a successful B2B content strategy requires an SEO partner for backlink building. If you want to develop new content ideas, use SEO tools to get suggestions and variations of related keywords that will improve your B2B content. You can also look at the search terms your audience members use to search for information.
You can also conduct a competitor analysis to see what kind of content your competitors have created on related topics and find weak spots that can help your content.
Sticking to the SEO content template will help you create better content, engage your readers, and improve your rankings. This way, you can be sure that your text follows best practice suggestions and is SEO-friendly. Also check for readability, plagiarism, and grammatical errors.
If you want to effectively optimize your website for search engines, the best digital marketing company that offers comprehensive SEO services is Stellar Digital.
Use Email Marketing
Email marketing, one of the most powerful platforms for B2B marketers, helps you manage your entire audience by adding a personal touch to your email content.
If you want to use email as a promotional strategy to build a list of potential customers that you can reach, building an email list is a must. Use an email marketing solution to automate and streamline this process. Stellar Digital is a leading digital marketing company and specializes in email marketing.
Create layered content
If you want to make your B2B content marketing interesting, focus on layered content. It should include different elements such as text, images, videos, etc. There are very few categories compared to what B2B companies are used to.
You can create photo screenshots, infographics, graphs, and illustrations. Additionally, you can also create infographics from relevant statistics and data and use them in your text-based materials. It’s important to break up the monotony of long blocks of text.
You can also create engaging videos for your business to make your B2B content more persuasive and engaging. You can host educational webinars with business experts, and it’s great to add a strong visual component to your content.
Use LinkedIn
B2B marketers should make the most of LinkedIn’s potential, especially when it comes to B2B content marketing. If you want your content to be seen by your target audience, you need to have a presence on LinkedIn, the most important social platform for B2B.
LinkedIn is the best platform for sharing
Video content
Images
White paper
Opinions and insights as posts and more.
Paid advertising
Previously, most people thought of content marketing as just organic marketing. This approach is incorrect as it can miss opportunities to reach new audiences with your content.
One strategy that you can benefit from is using paid advertising through Facebook ads, Twitter ads, YouTube ads, and LinkedIn.
Additionally, use platforms like Reddit to expose your content to your audience and take advantage of the options available to you.
