You’ve heard it – marketing is important. It’s important for all businesses, big and small. But while big companies have names that speak for themselves, small businesses and entrepreneurs don’t have the trust and credibility that comes with larger companies. They also don’t have the resources that larger, established companies can dedicate to marketing investments. […]
Given the rising cost of living and inflation, you may be searching for methods to increase your small business’s profitability while reducing expenses. 1. How to track and optimize your cash flow Tracking your cash flow helps you know when is the right time to spend or reinvest, or when to wait to keep your […]
Cash flow is the lifeblood of any business. It represents the total amount of money flowing in and out of your business. Maintaining a consistent positive cash flow is crucial to the financial health and wellbeing of your business, allowing it to grow efficiently. Accurately managing your business’ cash flow can give you peace of […]
In recent years, the B2B marketplace has evolved from simple beginnings into a diverse and successful marketing platform. Marketers who implemented a B2B marketing strategy have seen double the number of business leads compared to traditional marketing strategies. The industrial manufacturing market has seen the biggest improvement, changing the face of traditional B2B marketing agencies. […]
Customer loyalty is the driver of B2B marketing success, but on whose terms? If you want to generate a steady stream of qualified leads and customers who become lifelong advocates, you need to see the world through your customers’ eyes and craft experiences that are tailored to their needs. Effective customer engagement is not just […]
Below are the results for ChatGPT 4 and DALL-E. The images in this article were created with DALL-E. I did not edit the answers below, but I did change something in the prompt to get this adjusted answer. The first step is to provide a specific prompt (a system prompt) that tells ChatGPT how to […]
A “good” B2B strategy is buyer-centric; it addresses the needs of business buyers and positions your SMB as a strong, viable player in today’s competitive marketplace. However, only sustainable and effective implementation can ensure long-term profitability and success. Unfortunately, many businesses fail to implement this. A recent global SMB survey by Salesforce identified the biggest […]
Despite their best intentions, many small businesses don’t experience the dynamism and growth they desire. Many face obstacles like: B. Not being able to reach their target customers, and conversations with customers and prospects can result in longer sales cycles or no sales at all. That’s because there’s a new reality for B2B in 2021. […]
Revolutionizing B2B payments The business-to-business (B2B) payments landscape is experiencing a wave of incredible innovation, led by financial technology giants Brex and Stripe, introducing solutions designed to streamline corporate transactions and make them more efficient. This transformational phase in the B2B space is not just about introducing new products, but also about redefining how companies […]
Starting a small business is an exciting and rewarding venture. However, it can also be challenging without the right knowledge and planning. In this guide, we’ll walk you through essential steps to kickstart your entrepreneurial journey. What You Need to Know Before Starting a Small Business Before diving into your business idea, it’s important to […]