You’ve heard it – marketing is important. It’s important for all businesses, big and small. But while big companies have names that speak for themselves, small businesses and entrepreneurs don’t have the trust and credibility that comes with larger companies. They also don’t have the resources that larger, established companies can dedicate to marketing investments. […]
In recent years, the B2B marketplace has evolved from simple beginnings into a diverse and successful marketing platform. Marketers who implemented a B2B marketing strategy have seen double the number of business leads compared to traditional marketing strategies. The industrial manufacturing market has seen the biggest improvement, changing the face of traditional B2B marketing agencies. […]
Customer loyalty is the driver of B2B marketing success, but on whose terms? If you want to generate a steady stream of qualified leads and customers who become lifelong advocates, you need to see the world through your customers’ eyes and craft experiences that are tailored to their needs. Effective customer engagement is not just […]
A “good” B2B strategy is buyer-centric; it addresses the needs of business buyers and positions your SMB as a strong, viable player in today’s competitive marketplace. However, only sustainable and effective implementation can ensure long-term profitability and success. Unfortunately, many businesses fail to implement this. A recent global SMB survey by Salesforce identified the biggest […]
Despite their best intentions, many small businesses don’t experience the dynamism and growth they desire. Many face obstacles like: B. Not being able to reach their target customers, and conversations with customers and prospects can result in longer sales cycles or no sales at all. That’s because there’s a new reality for B2B in 2021. […]
Revolutionizing B2B payments The business-to-business (B2B) payments landscape is experiencing a wave of incredible innovation, led by financial technology giants Brex and Stripe, introducing solutions designed to streamline corporate transactions and make them more efficient. This transformational phase in the B2B space is not just about introducing new products, but also about redefining how companies […]
There are some key differences between B2C and B2B selling. The most important is the buyer. Consumers are considered individuals, whereas B2B buyers are part of an overall corporate network. While the target demographic for B2C sales varies, 73% of buyers involved in the decision-making process for B2B sales are millennials. Despite the differences, 85% […]
When it comes to B2B products, there is a big difference between a “customer” and a “user”. Minimal understanding or connection to users can lead to lack of user-friendly features and products in the long run. Knowing the right customer is key for a company to sell its unique selling proposition to the right audience […]
Target audiences vary the most between consumers and businesses. Some businesses target individuals, while others target businesses and organizations. Marketing to businesses is very different from marketing to consumers. Effective marketing can be difficult. Given the demands on creativity, budget constraints, and channel choices, marketers have a lot to consider when deciding on a marketing […]
Top 5 Trends B2B Marketers Should Look Forward To How to Use These Trends to Position Your Company for Success A new year is upon us, meaning B2B marketers have just evaluated their plans for the new year and allocated their budgets. Every business has its own goals and challenges, and what works for one […]