You’ve heard it – marketing is important. It’s important for all businesses, big and small. But while big companies have names that speak for themselves, small businesses and entrepreneurs don’t have the trust and credibility that comes with larger companies. They also don’t have the resources that larger, established companies can dedicate to marketing investments. […]
In recent years, the B2B marketplace has evolved from simple beginnings into a diverse and successful marketing platform. Marketers who implemented a B2B marketing strategy have seen double the number of business leads compared to traditional marketing strategies. The industrial manufacturing market has seen the biggest improvement, changing the face of traditional B2B marketing agencies. […]
A “good” B2B strategy is buyer-centric; it addresses the needs of business buyers and positions your SMB as a strong, viable player in today’s competitive marketplace. However, only sustainable and effective implementation can ensure long-term profitability and success. Unfortunately, many businesses fail to implement this. A recent global SMB survey by Salesforce identified the biggest […]
There are some key differences between B2C and B2B selling. The most important is the buyer. Consumers are considered individuals, whereas B2B buyers are part of an overall corporate network. While the target demographic for B2C sales varies, 73% of buyers involved in the decision-making process for B2B sales are millennials. Despite the differences, 85% […]
When it comes to B2B products, there is a big difference between a “customer” and a “user”. Minimal understanding or connection to users can lead to lack of user-friendly features and products in the long run. Knowing the right customer is key for a company to sell its unique selling proposition to the right audience […]
Target audiences vary the most between consumers and businesses. Some businesses target individuals, while others target businesses and organizations. Marketing to businesses is very different from marketing to consumers. Effective marketing can be difficult. Given the demands on creativity, budget constraints, and channel choices, marketers have a lot to consider when deciding on a marketing […]
Top 5 Trends B2B Marketers Should Look Forward To How to Use These Trends to Position Your Company for Success A new year is upon us, meaning B2B marketers have just evaluated their plans for the new year and allocated their budgets. Every business has its own goals and challenges, and what works for one […]
In today’s dynamic business world, B2B (business-to-business) services have become a key factor for success. These services offer a range of benefits that enable companies to streamline operations, drive growth, and gain a competitive advantage. From optimizing efficiency and reducing costs to accessing expertise and expanding market reach, B2B services have transformed the way modern […]
For B2B sales, having a sales strategy in place is essential to success. However, when it comes to complex sales cycles, a generic approach just isn’t enough. B2B sales processes can be time-consuming and complex with multiple stakeholders involved in the decision-making process. This means that managing the complexities of a complex sales cycle requires […]
CMOs often struggle to link investment to revenue generation. Here are three steps to achieving higher sales potential with marketing: The marketing engine is a critical part of a B2B company’s branding and pipeline. CMOs invest heavily in improving customer experience and moving prospects down the funnel, yet their spending is often scrutinized by other […]