Why is lead nurturing essential for your company? You’ve probably heard the buzzword “lead generation.” The term is tossed around a lot among businesses and entrepreneurs. But there’s a misconception about it: it’s about acquiring leads. Then, converting them and making money that way. The key part is, what happens to the gap between a […]
If your team plans to focus on video, email marketing or email segmentation tools may not be the right choice for you at this time. Also, if your team does traditional (offline) marketing, like experiential events or trade shows, many digital marketing tools may not be of use to you right now. In terms of […]
Artificial intelligence has been transforming business for years, but that transformation accelerated when ChatGPT opened the door to its easy-to-use generative AI in December 2022. Since then, companies have been integrating AI into everything from internal communications to customer-facing messaging to productivity tools. Well-managed AI tools can work in marketing, finance, manufacturing, and even B2B […]
Today’s digitally connected and informed B2B buyers use multiple channels on a daily basis: online marketplaces, informational and self-service websites, trade shows, webinars, referrals, social media, email, SMS, and of course salespeople. An engaging customer experience is only achieved when the interaction between buyers and sellers is value added and coordinated across all these digital […]
There are some key differences between B2C and B2B selling. The most important is the buyer. Consumers are considered individuals, whereas B2B buyers are part of an overall corporate network. While the target demographic for B2C sales varies, 73% of buyers involved in the decision-making process for B2B sales are millennials. Despite the differences, 85% […]
Business-to-business (B2B) and business-to-consumer (B2C) companies are increasingly relying on social media to achieve their marketing goals. More than 2 billion people worldwide use social media, making it an essential tool. For B2B companies that sell products or services to other businesses, such as manufacturing companies, social media marketing is about generating leads. Social media […]
With an estimated 2.7 billion monthly active users, Facebook is the largest social media platform and the third most visited website on the Internet. But Facebook isn’t just for watching cat videos and memes or keeping in touch with old friends; it’s also considered a very powerful B2B advertising platform. In fact, 74% of users […]
It is a common assumption among digital marketers that Facebook is good for B2C marketing and cannot be used effectively for B2B marketing. This belief stems from the idea that people do not want to share work-related posts on Facebook and do not want to be harassed. Although there are platforms such as Twitter and […]
With a variety of detailed targeting options, paid social media advertising is a powerful tool for successful B2B marketing. A successful B2B marketing strategy relies on two things: building awareness and generating qualified leads that can easily convert into paying customers. And that’s exactly what paid social media is for. Sponsored posts and ads on […]
Digital transformation has reshaped the business-to-business (B2B) landscape. According to Gartner, Inc., by 2025, 80% of B2B sales interactions between suppliers and buyers will be conducted through digital channels, a trend that has increased significantly during the pandemic. This new paradigm shift is forcing technology leaders and marketers to overhaul their digital strategies and optimize […]