A line is often drawn between sales and marketing. After all, both have different roles, activities, and goals. But ultimately, both cogs work in the same machine, ensuring the company’s growth. And the truth is, no high-functioning B2B organization can function optimally without one department working in alignment with the other. In this blog post, […]
More and more B2B companies are exploring how to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience from recent projects has shown that companies that have implemented demand centers and successfully integrated their marketing, sales, and service functions generate better leads more efficiently, improve conversion rates, and achieve a higher return on […]
More and more B2B companies are looking for ways to leverage marketing technology (martech) to enhance their go-to-market activities. Our experience with recent projects has shown that companies that have implemented demand centers and successfully integrated their marketing, sales, and service functions are able to generate better leads more efficiently, improve conversion rates, and achieve […]
If you’re in B2B marketing, you’ve probably already discussed the value of a B2B social media strategy for your business. Here are some common objections you’ve probably thought of: It’s expensive to maintain and has no impact on the bottom line. You’re skeptical that customers will even find you there or research you. Your marketing […]
The COVID-19 global pandemic has brought equality across the world. Businesses of all sizes and sectors have been severely affected. Governments around the world are putting together trillions of dollars of relief packages to keep businesses afloat. In these challenging times, there is a palpable feeling that businesses are relying on cooperation, not competition, to […]
AI is revolutionizing B2B marketing by enabling personalized experiences, data-driven decisions, and more efficient targeting strategies. The use of artificial intelligence (AI) in marketing is becoming increasingly common. According to a January 2023 report by Statista, the AI market in marketing is expected to exceed $107.5 billion by 2028, up from $15.84 billion in 2021. […]
As we found in our B2B Digital Ad Spending Forecast 2023 report, B2B marketers are increasingly targeting younger, digitally savvy users on social media platforms. According to our forecasts, LinkedIn and Meta will together account for 42.2% of US B2B digital ad spending in 2024, while TikTok has emerged as a competitor for organic and […]
“Loyalty strategies are very effective at actively disrupting the B2B sales cycle through direct interactions between customers and indirect partners,” said Kristin Cardona, senior director of strategy at Ansira. These touchpoints help drive loyalty beyond the mechanics of the program and embed engagement and relationship building throughout the entire buying process, whether the sale is […]
B2B marketing is a powerful tool for companies looking to increase sales and generate new business. There is no doubt that the process of digital transformation of companies is accelerating. New consumption habits have given birth to countless business consumers (B2B leads), characterized by a new generation of buyers from the world of e-commerce. To […]
Many experts believe that the emergence of other social networks has made Facebook less important for B2B digital marketing. However, if executed properly, this strategy can be a powerful marketing ally for any business. Today, Facebook has over 1 billion daily active users worldwide. That’s a lot of people on one social network, right? If […]